Translator: Nyoi-Bo Studio Editor: Nyoi-Bo Studio
“I’m tired of watching these promotional clips. You think we are idiots? We know you have paid the marketing account to promote your series.”
“I just finished watching the first episode. The stupid special effect makes me sick. Director, are you kidding me?”
“The background is so bright that it just looks like it was shot with my grandmother’s red bed sheets. It’s too disgusting.”
Guo Qingchen looked at these comments. He was so angry that he couldn’t even breathe. The air was stuck in her chest and made him feel uncomfortable.
Guo Qingchen thought for a little while. Although there weren’t any top searches about Broken Continent on the top search list, he still wanted to check it out.
Then, he saw that the people in the forum were all praising it.
“I’ll recommend Broken Continent to all of you guys. Go and watch it now!”
“Its quality is as good as a Hollywood blockbuster. Even the actors’ acting skills are at the film level.”
“Guo Shaoyu is a good actor. His acting skills have always been very stable. I am surprised by Xu Miaotong. I didn’t realize that her acting skills were so good before.”
“It’s probably because the director taught her well. Her acting skills are indeed commendable.”
“That’s for sure. Except for Xu Miaotong, all the other actors’ acting skills are pretty good. There are many actors who have good acting skills but are not famous. They’re awesome.”
“I hope there will be more good series in the future.”
“Broken Continent is the best series!”
“The special effects of Broken Continent are amazing. The director must have spent all his money on them. I guess except for Guo Shaoyu, the others are not highly-paid.”
“I heard that Guo Shaoyu asked for a low price this time, so the actors’ fees of this series only account for a small portion of the cost.”
“Please make more series like this. I’m impressed. I don’t want to be embarrassed by those shows where the actors and actresses have no acting skills.”
“Yeah, it’s time to sound the alarm for the entertainment industry. This is no longer an era where you hire some famous stars and the audience will pay for it.”
“The quality of a series matters the most.”
“I’m telling you the truth. Broken Continent is the best TV series I’ve ever watched in my life. It has the best special effects! Amazing!”
“This reminds me of those stupid special effects in another series.”
Guo Qingchen felt that while these people were praising Broken Continent, they were also insinuating his series.
In Nine Heavens, the male and female leads were both popular actors.
Guo Qingchen clicked on the “Back” button angrily. He didn’t want to watch these comments anymore. He was a little confused. Now that the first episode of Broken Continent had finished broadcasting, why wasn’t it on the top search list yet?
Just as he was wondering, the publicist sent him a WeChat message, which eliminated his questions.
“Director, I just saw a lot of clips of Broken Continent on Flash Drive!” The publicist said, “They were all posted by some video clip bloggers, and they all have more than 500,000 fans.”
“That’s not a large number,” Guo Qingchen replied. He didn’t know much about Flash Drive’s short videos. Compared with the number of users on Weibo, the number of fans on Flash Drive was too small, and there was nothing to be afraid of.
“Compared to Weibo, there are much fewer users on Flash Drive. Anyone with more than one hundred thousand followers will be considered a famous streamer there. If one has over one million followers, he or she will be the top streamer. The price of his or her advertisement is worth at least one million. Depending on the duration and content, the price will rise to different levels,” the publicist explained, “This is because Flash Drive doesn’t have as many idle accounts as Weibo. Many people on Weibo will buy followers in order to make their accounts look influential. Where do the followers come from? They’re all fake. But Flash Drive is different. At least 90% of them are real users.”
“Aren’t there any fake users?” Guo Qingchen asked.
“There might be, but surely not so many as Weibo. It’s different from Weibo. On Weibo, if you don’t follow an account, you won’t see any information about it updated on your Weibo homepage unless one of your Weibo friends shares it with you. Of course, the owner of the account can spend money spreading his or her information on the homepage, which is just like buying an advertising slot. But this is still not as efficient as Flash Drive’s refreshing rate,” the publicist explained.
Then, the publicist sent another message. “Flash Drive will analyze what kind of content the user pays attention to based on the user’s big data. People who have pets at home and those who like pets usually search a lot for pet-related content, so Flash Drive will often recommend short videos related to pets. Those who want to learn how to put on make-up will frequently refresh short videos related to make-up and skincare. There will also be videos related to the content that you often search for on the Internet. For example, if you often search for information about a certain celebrity or a certain series on Weibo or mention something in WeChat, Flash Drive can accurately capture the big data. The videos on Flash Drive basically last for 30 seconds. Some videos might be longer, but they will only last for two or three minutes. Therefore, the users will refresh the video at a very high frequency. The videos made by the Flash Driver users, especially those with a number of followers, will be very likely to appear in front of the other user. These videos that are refreshed passively are much more useful than the ones that need the user to click on the top search links. It also has a higher probability of appearing in front of the users.”
Hearing this, Guo Qingchen frowned. He downloaded Flash Drive with a skeptical attitude. After signing up for the account, he tried to refresh the videos on it. It only took him less than a minute to finish watching a video. The videos were all very short. After he finished watching a video, he swiped his finger across the screen, and the next video appeared immediately. The content on the screen looked quite interesting, and he couldn’t stop swiping it unconsciously.
A little while later, a clip of Broken Continent appeared.
Guo Qingchen clicked on the comment, trying to see the feedback from the audience.
“What’s the name of this series?”
“The name of this series is ‘if you don’t need your eyes, you can donate them to the people who need them’.”
“The introduction and hashtag above are very obvious. Why are you asking what its name is?”
“How could it be possible that you don’t know about the series recommended by many famous actors, singers, artists, writers, and teachers? Come on, are you from Mars?”
“The name is Broken Continent.”
After Guo Qingchen watched this video, it was as if a switch had been turned on. When he kept watching more videos, he found eight out of the ten videos were about Broken Continent. Moreover, those clips were actually very similar to one another. There wasn’t much new content. Otherwise, if the audience finished watching Broken Continent on Flash Drive, who would watch it on Kefeng Videos?
Guo Qingchen finally understood what was going on. “I was just wondering why there was no promotion for Broken Continent on Weibo. It turns out that it was promoted on Flash Drive.”
The main target of the previous promotion was the users on Weibo. However, to prevent the audience on Weibo from complaining, the main target of the promotion was shifted to these short video platforms.
Although there was an overlapping part of the users, it was acceptable.
There were more types of users on short video platforms, which would help to recommend the series to users that Weibo couldn’t cover.
The Tan family was sitting together and watching Broken Continent.
Because it was an online TV series, the family went to the video studio and used a projection to watch it.
“My brother made this song,” Tan Mo said excitedly when the opening song was played.
They did not even want to miss the opening song of the series.
