Zhang Xiande had not always been involved in the planning of this marketing event. In fact, he had only signed a few final drafts for many of the events. It was equivalent to the entire event being negotiated by Lu Manman. From the moment they entered the house at the base station, he had felt that this was an extremely thorny issue, and he even felt that it would take at least a year or two to resolve. But Lu Manman had spent less than a month to resolve it. Then, there was the negative news about the spokesperson, and it had affected Lu Firm quite a bit back then. The young and inexperienced Lu Manman had not only not panicked but had also calmly made a huge commotion in the media. Not only had she caused the competing company to lose a huge amount of money, but she had also given Lu Firm some positive publicity. At the same time, she had deepened her relationship with the media company. In fact, no one could have expected her to do this.
In the end, when word got out that the event had been well-prepared and implemented, many people could not think of reporting it to the police. Most people would think of ways to optimize the plan and speed up the process. After all, the market was there, and there was only one chance.
Lu Manman did not consider anything and chose to report the case.
She did not know if she was lucky or… really lucky.
At that time, there was news of bribery by competing companies and government personnel, causing the stock market of the competing companies to plummet. The activity involved a commercial crime, and with the financial crisis of the competing company, it naturally could not proceed smoothly. It was equivalent to spending a huge sum of money again but to no avail!
It had to be said that this marketing campaign had gone so smoothly. Even if they did not talk about the final effect, Lu Manman's capabilities had already impressed many people. Moreover, this rigorous activity content and activity method, as well as marketing methods, had long exceeded the marketing habits of many in this era. Lu Manman appeared to be mainly focused on experience and publicity, but superficial people would think that she was doing this to increase the low share of the industrial park. In fact, she was doing large-scale positive marketing.
Otherwise, Lu Manman would not have called for the Advertising and Media Center.
After the marketing plan manager was done with his explanation, Lu Manman said, "Today is the last meeting for the implementation of the communications. The progress of the activity is already in our plans, and the collaboration at the center is not bad either. Just divide the work according to the progress. What I want to see next is only the results of the marketing."
"Yes," the manager of the marketing and planning center hurriedly said.
Lu Manman was silent for a second and then said, "The reason we invited Manager Wei Yuan from the Advertising and Media Center to the meeting today is that we have an idea that we need your cooperation to complete."
"Please speak your mind, Director Lu. Our center will do our best to cooperate." Everyone knew that as the daughter of the president of Lu Firm, Lu Manman had gone from being the talk of the town to showing her true potential. Everyone in the workplace was a smart person, and they knew how to curry favor with the most important people.
Lu Manman said directly, "On the day of the event, I need you to coordinate with the media companies in Wen City, including the reporters from the limited television stations, to conduct interviews and report on the scene. Although this event is only specially set up for the economic park, we need the media to spread the news so that Lu Firm can appear on the news as much as possible. This will increase our market competition and knowledge during this period of time so as to lay the groundwork for our upcoming marketing activities."
"Yes." Wei Yuan hurriedly nodded. "Our center will cooperate fully."
"You can contact Manager Deng at the marketing and planning center regarding the specific time of the marketing activity. I will give you the details of the media's interviews and promotions in private. Remember to match the timing well.. I don't want any mistakes in the timing to affect the publicity effect of this activity."
