Lu Manman sat in the middle of the huge meeting room.
“The final draft of the proposal is confirmed today. I have something to attend to in the afternoon, so I won’t be in the company. We’ll start the event this weekend,” Lu Manman said directly.
The two central managers of the planning department hurriedly nodded.
“Secretary Zhang, project the proposal.” Zhang Cui hurriedly turned on the projector.
Zuo Hua stood up from his seat and said, “Director Lu, our center has jointly carried out an estimate of the APPU value in the economic zone. The result is about 62.34 yuan. It’s not a particularly high consumption level, but it’s not as low as we think. Hence, according to the user’s consumption APPU value and consumption habits, we have combined the funding and sales of the account card. We will still use the 58 card for our main course, and 3GB and 120 minutes of communication for the combined experience flow of half a year. At the same time, to increase the user’s APPU value, we will choose the user’s wireless card with a high demand for the promised 88-yuan consumption.”
Lu Manman looked at the user’s analysis data on the screen and nodded.
It was evident that the marketing center had a deep understanding of the consumers’ behavior and had analyzed their products.
“Okay, I have no objections regarding the policy. Manager Zuo has been in the industry for so many years, and you’re more experienced than I am. Based on the policy you want, Secretary Zhang will make a good record. When the time comes, do a division of responsibilities and be the center of the responsibilities. No excuses are allowed,” Lu Manman said directly.
“Yes.”
“Manager Deng, tell me how you do your marketing,” Lu Manman said.
Deng Yu nodded and hurriedly stood up. He said, “The theme of this activity is ‘You’re on the Continent, Wind and Rain Together’. We’re planning a large-scale outdoor experience game, and it’s a small national activity based on the most popular ‘Rapid Run’ now. For safety’s sake, we don’t complicate the content of the activity, and it’s mainly divided into water and land projects. Users win the rewards by passing the levels, and the rewards are categorized according to the level and time taken. The first prize is five of the company’s newly launched 5.5-inch limited screen cell phones. The participation award is the company’s various experience businesses, including video traffic benefits, free talk time, and so on. We’ve set the event time for two days, this Saturday and Sunday. We’ve already done the publicity for that, and once the marketing goal is confirmed, the first prize will be given to users in the economic zone and the surrounding areas.”
Lu Manman looked at the almost mature proposal and asked, “What about Tang Yaoyao?”
“Our initial plan is for her to be the guest presenter for the first, second, and third prizes. She will perform live before and after the event and liven up the atmosphere,” Deng Yu said.
“I think it’s too simple.” Lu Manman furrowed her brows. “Since the event has started, we can’t just do one brand’s marketing. We have to consider other marketing projects, such as cell phone sales. Manager Zuo, summarize the cell phone policy for this period of time. I don’t think there’s a need for special policies, so we’ll use the original policy to promote it. Manager Deng, find a few models to hold a simple cell phone press conference with Tang Yaoyao.”
“Alright.” Zuo Hua and Deng Yu nodded.
“The proposal is basically confirmed. I’ll have to trouble the two managers with the details.” Lu Manman did not like to waste time in meetings, so she said, “Gather the final draft of the proposal in half an hour and then sign it for me. After that, hand it to Manager Zhang for approval and send the document to the chairman. Secretary Zhang, remember to inform the colleagues in the division to do their work on the daily notification.”
