Chapter 214 – The orders came in like snowflakes. (3)
The wife had put on her clothes and stood in front of the full-length mirror checking out herself. Her was very discontented about her chubby look in the mirror and, for the same of looking pretty, took off her knitted undergarment. She nodded satisfactorily. Pulling open the door, the wife immediately shivered in a gust of wind.
The husband appeared now, pulled her back inside of the house, and gave her a set of fall winter garment romantically. The wife put them on dubiously. She twirled around in front of the mirror and it didn’t look like she had any kind of undergarment on at all. When they left the house, the winter gust had no effect on her. She turned, looked at her husband who also had the same undergarment on, and the two of them exchanged a happy look.
The commercial was a little cliché but, back at this era, this was the first airing of a commercial of this kind. Every woman who saw this commercial fell for it instantly.
Many wives hinted to their husband that their outfit were too clumsy and that they need a set of fall undergarment.
The smart ones would know to get a set for their wives. The ones who didn’t catch on immediately were picked at by their wives. All in all, when a woman wanted to find faults with a man, they could always find something.
After being aired on CCTV, the commercial hit all satellite television. All of a sudden, it was as though anyone who watched television at all would have seen this commercial.
Their phone at their company rang off the hook. Calls came in from every location where the commercial was aired.
They thought their inventory was plenty sufficient but their 30,000 sets of fall undergarments were sold out within a day.
“I don’t want to listen to excuses. All I need from you is to find out whether we will be able to increase production and how to solve this problem that we have right now,” said Hu Ruixue nonchalantly to the manager of the production department as she put down a file.
“We have already started up all of our back up plants and we will be able to produce 30,000 sets a day. But that is still way below demand.” China was a very big country and with so many different locations calling in for orders, the production department, too, was under a lot of pressure.
“Haven’t we lined out a few other factories to help out as well? What’s the situations over there?” Hu Ruixue understood that this was a big problem for the production manager as well. The effect of the commercial had exceeded her expectation as well.
“I have already contacted them. We have already sent over the materials and they should be able to churn out productions shortly. That being said, we are running into shortages from some of our suppliers.”
“You don’t worry about materials. I’ll figure that one out. You just take care of production.” Hu Ruixue immediately placed a call to Hu Ruiyang after the production manager had taken off. “Big brother, I need a massive quantity of materials.”
“Just contact my assistant. We will arrange to have them send over immediately.” Hu Ruiyang had been paying close attention to Hu Ruixue’s company. He knew that her company would be successful when he first saw the proposal. He just didn’t know it’d be this successful. His sister’s company had beco0me a well-known brand within the country in just a few days. As long as they didn’t run into any issues in the later stages, their company would be considered as established in the undergarment field.
“Thank you, big brother.”
This winter, one would be considered behind their days if they did not possess a set of Xianxue fall undergarment. Especially young girls, if they would still walk outside dressed chubby, they would be talked about behind their backs. Let it be the rich or the poor and those from all ages and walks of life, everybody would have at least one set of Xianxue fall undergarment.
“Have you purchased a set of Xianxue fall undergarment?”
“Yes, of course! A long time ago. They are so comfortable. No wonder their commercials were aired on CCTV.”
“I know, right? It wasn’t uncomfortable at all to sleep in at night. And they are warm too.”
“Exactly. Remember the days when we used to wear knitted tops and pants? Along with our sweater and padded jacket, we all looked like bears. Check it out, you can see my waist now.”
“That’s because your body is shapely to begin with. My mom said it was too thin before and won’t be warm enough. I straight up bought her a set. She said they are warmer than knitted undergarments after she had tried them and bought my dad a set too.”
“Knitted undergarments are thick and heavy. And not wind-proof at that. The cold air goes straight through when the wind blows. Of course it is cold. These fall undergarments are much better. Use their thinner set when it’s warmer out and the velvet added ones on colder days. I’ve heard that they will be coming out with a set that has thicker velvet. I am going to buy a set of those when they come out for the snowing days.”
Conversations like that took place all over and orders came into Yanxue like snowflakes.
Shu Yan, too, went to help out at the company to liaised with the bigger customers. Usually she’d take them to their direct sales shop after they had chatted.
“This is our direct sales shop. We do more than just fall undergarments. We also do casual wear and underwear. You can check out the styles and quality.” That was right. The other plan for their company was to look for franchise on chained shops.
