Chapter 179 – The Old Lady Was Ecstatic When She Saw Fang Zeyu Back with the Lunchbox again (2)
Speaking of advertisement, Shu Yan recalled a brand of undergarment by the name of TingMei in her old world. That was true brainwashing-style advertisement. She had no idea how many actually bought their products, but for sure many knew of them. One of tricks that they have adopted was not to choose the expensive prime time but the more leisurely hours for favorable prices. The frequency and length of the commercials made them very memorable.
“I have an idea. I can’t explain it clearly right now. Let me write it out after I get home and send to you.” Shu Yan thought of a few more brainwashing-style advertisements in addition to that one. She would need to spend some time to think them through after she had gotten home.
“Okay. I’ll go ahead and register the companies then. Oh, and we will need storefronts so we can set up a direct-sale store. It will also double as our show room that we can take people to if they would like to get them from us wholesale.” Hu Ruixue never had the need to be in business before. Now that she has put her mind to it, she, too, had many good ideas.
“I have a storefront that I haven’t rented out yet. We can use that as our direct-sale store,” said Shu Yan after giving it some thought.
“You bought a storefront too? Boy, oh, boy. I would have never guessed. That works. I’ll have someone go and take a look later. We can rent it under the company’s name.” Some things need to be clear on paper.
That was Shu Yan’s thought as well so she didn’t say anything when Hu Ruixue brought that up.
“I happened to learn that someone was selling it so I just bought it. Chinese love for properties is deeply rooted in our bones. It was really the mentality of a smallholder. It always feels more secure to own the properties.”
She just wasn’t bold enough. From the novels that she had read in the past, men who was rebirthed or transmigrated never bought houses with their money. They’ve always used them to expand their business. Shu Yan, naturally, would love to expand her business the way that they did as well. But she knew her own ability well. It’s way more secure for her to just buy houses and storefronts and wait for them to appreciate.
Not to mention that she has two children, which made her even more conservative in her way of thinking. She wouldn’t even have taken that first step with Hu Ruixue had she not offered her such attractive terms.
“I’m not like you – lots of money, lots of confidence. Speaking of, how much are we going to invest in this company initially? I will be upfront about it. I don’t have a lot of cash available. If it’s too much, I just might have to ask you for a loan,” said Shu Yan only half-jokingly.
Hu Ruixue waved her hand and said, “You don’t need to worry about capital. Let me go and register for the company first.”
“Oh, yeah, I’ve already registered for the brand YanNi. You don’t need to worry about that one.” And not just for clothing, it also included jewelries, shoes, purses, makeup… pretty much everything that Shu Yan could think of.
“I knew you are an ambitious one.” Hu Ruixue didn’t feel that Shu Yan was someone who aimed too high. She just planned way ahead of time but she carried out her plans one step at a time. Her current clothing shop spoke for itself.
Shu Yan knew that she would for sure need to put in some capital. How else would there be a partnership? If she really ran low on money, Hu Ruixue would have to come up with it upfront.
The good thing about thigh-hugging was that she wouldn’t need to worry about having to jump through hoops, or capital, or that there would be conflicts over money later on. Granted, one need to have certain amount of self-awareness as well. If you treat your partner like a fool, it would be very ugly when things went south.
After a quickly conversation of the direction of their new company, the two women left all the details for a different day. Hu Ruixue would take care of the next steps.
