“Perhaps we should place some more orders in support of her company?”
Zhang Sheng nodded. “Let’s wait till after Double-12. You should know better. They are cutting their profit margin on these promotional activities. Why must you take advantage of your niece? If you really want to support her, you should make purchases after the promotion is over.”
It wasn’t every day that Chen Yunping was criticized by her husband. She didn’t rebut him.
She gave it some more thought. She had, indeed, taken advantage of her niece.
“A’right then. When the promotion is over, we can but some and use them as year-end benefits for the employees. Three-piece set for regular employees and family set of three for upper management? We need to make purchases for employee’ benefits anyway and I had already been thinking about skincare products.”
Zhang Sheng acknowledged her.
“Might as well. We will only buy from Shishi’s company and nobody else’s going forward.”
He wanted to support his niece’s career and encourage the younger generation to start their own businesses!
As an uncle, he should help out the younger generations to the extent that it was within his ability. Wasn’t that the reason behind all of his hard work?
As such, on the third day after Double-12, Zhang Sheng made a big purchase for his employee’ benefits.
As such, Huajian’s revenue had another jump after Double-12.
In addition, it had quickly break into the capital’s market.
Zhang Sheng’s employees at his transportation company quite liked the products after they had tried it and passed on their recommendation through word of mouth to their friends.
Shortly, Liu Zhichao had to make a trip to the capital in person to negotiate contracts with the department stores.
The speed of words being spread shocked even Gu Shishi.
And she wasn’t even counting the amount from Huo Sishen.
Jiahe, on the other hand…
Not only did the success of Double-12 surprised Gu Wushuang pleasantly, it had also got to her head.
In the month after she had taken over the company, she went from being silent, to becoming familiar with the upper management, and gradually had the confident to speak her mind.
As such, Gu Wushuang spoke for the first time in a strategic meeting.
“I feel that Jiahe has a lot of room to grow and it is still leaps and bounds to, say, an international brand. We should figure out how to remedy that. What do you all think?”
She believed that the data clearly reflected Jiahe’s current issues
Gu Jiangxin worked on cheap skincare products his entire life and what did he get for that?
Falling behind the others!
That meant to say that if everything remained status quo, it would only continue to remain where it was and never moving to the next level up.
“What if Jiahe starts to manufacture high-end products and bring those to the market? Would we be able to get a share of the high-end market?”
What she knew best was what rich girls were after.
“Many consumers couldn’t tell the difference between different ingredients in skincare products. The main focuses being packaging, marketing, and pricing. Do you agree with me, Boss Li?”
Gu Wushuang might sound amendable but her mind was already made up.
Did she really like all of the limited-edition purses that she purchased?
No. She bought them because she so rich that she didn’t care.
She bought them because of the status it represented, because of the thrilling of shopping, because it’s represented that she was a part of the upper-class circle!
It was the sense of superiority!
“The packaging for Jiahe’s products right now come in either bright red or maroon. They were… not all that appealing to girls.”
Gu Wushuang smiled apologetically.
“I’m sorry. This is my honest opinion. Please speak up if you don’t agree with me.
“What I wanted to say is, even girls who could afford Jiahe’s products would not want to buy our products. Because purchasing Jiahe’s products does not add value to them. Let it be aesthetic, status, satisfaction, it offers none of those…”
She was not wrong. What she wasn’t aware of was the importance of market setting for a company and how difficult it was to break that mold in the minds of the consumers.
