“Similarly, the rich-fair-skinned-and-beautiful ladies like to show off their wealth by buying things from top-notch brands. However, in the international market, the prices of these products are nearly 50% cheaper than those in our country. After the trend passes, do you think Meimei Department Store—that has no way of competing in terms of price—will still be able to earn as much money as it does now?” Leng Qirui continued.
The higher-ups were silent.
Even Grandpa Leng started mulling over what Leng Qirui said.
Leng Qirui continued, “Therefore, not only do we have to stop expanding Meimei Department Store, but we also have to think of a way to completely transform it in the next five years. My initial idea is to slowly introduce experience-based products into the seven Meimei Department Store under Leng Group’s jurisdiction since their layouts were huge and spacious in their attempt to mimic Tianheng Holdings. By gradually increasing our popularity among consumers, we can slowly transform the kind of specialty products they provide.”
“Chairman, what specifically do you mean by saying ‘introduce experience-based products’?”
“All kinds of experiences. Personally, though, I suggest that we focus on children’s experiences. For example, large-scale toy superstores, impressive bookstores, arcade centers, sports-related activities like indoor exploration, or collaborative activities with another brand. We can also create a children’s ball pit and let children play to their hearts’ content. In this world, only parents have selfless love for their children. Every parent, even if they can’t bear to spend money, will do their best for their children. In the future, we’ll have to unearth this limit in everyone. That’s our vision.
“Tianheng Holdings is a foreign company. Their import prices are different from ours. Compared to Tianheng Holdings, Meimei Department Store has no competitiveness other than giving people a sense of atmospheric luxury. ”
Selina could not help but interrupt. “I can introduce you to our suppliers.”
Leng Qirui glanced at Selina and asked in a manly tone, “Does Meimei Department Store belong to Leng Group or Tianheng Holdings?”
Selina, “…”
The company’s higher-ups were speechless. Internally, they thought, ‘Chairman, if you don’t want their suppliers, you can introduce them to us! We want those contact!’
Grandpa Leng and Grandma Leng looked at each other and exchanged glances of pure joy at seeing their grandson’s growth.
They had always believed that their precious Lil Rui did not belong with the mediocre.
How horrible could their only grandson be?
“Anyway, I’ve wanted to bring this up to my grandpa when he was still the chairman of Leng Group. Since I’m the one in charge now, you should start looking for ways to achieve this. Think of a way to transform Meimei Department Store, a high-end mall, into a more general store where everyone will want to come in and have their experiences enriched.”
“Yes.”
All the higher-ups, including Grandpa Leng and Grandma Leng, were shocked after hearing Leng Qirui’s words.
Although Leng Qirui’s idea was to reform Meimei Department Store from its fundamentals, everyone could not help but be convinced that his logic was sound.
Compared to high-end shopping malls that only a few would visit, turning Meimei into more general shopping malls would give Meimei a more competitive edge.
After solving their issues with staff and pinpointing the fundamentals of Meimei Department Store’s existence, Leng Qirui proposed the third reform plan that he had long wanted to propose to his grandfather.
“You’ve all seen the third on the agenda that I want to talk about today. From now on, Leng Group will venture into the third type of market—e-commerce.”
