ever since luo chenxi’s personal brand, STAR, was founded, her popularity had been growing continuously with her unique designs and mu yiling’s marketing strategy. the speed of her development was extremely swift.
however, STAR was a high-end brand. other than the children’s clothing line, which was more affordable, the other product lines were all very expensive.
the high-end custom-made series that luo chenxi personally produced cost seven figures.
this obviously wasn’t something that ordinary people could afford, and it also greatly limited STAR’s sales.
although there was no shortage of rich people in china, most of the rich ladies were used to using the blue blood brands in europe and did not want to change their habits.
on the other hand, those who liked luo chenxi’s designs were generally young people. most of them were unmarried daughters of rich and powerful families or people in the entertainment industry.
there was still a gap between the spending power of the daughters of rich families and their mothers.
it was not that luo chenxi had never thought of lowering the price and taking the commoner’s route.
however, her design style was known for its gorgeous and high-end style. many of her series had extremely strict requirements on the fabric and craftsmanship, even requiring a lot of handwork. the cost of the clothes produced in this way was very high, and it was not realistic to reduce the price.
on the other hand, luo chenxi was not willing to lower her standards for quality.
as a result, STAR’s development quickly reached a bottleneck.
when luo chenxi was still in her confinement period, she had already begun to consider taking the international route by participating in the four major international fashion shows to enhance STAR’s popularity.
if she could win an award at fashion week, the rich ladies in the country would recognize her brand more.
therefore, two months ago, when she saw on the internet that London fashion week had begun to accept applications for personal designers to participate in the exhibition, she immediately submitted her information.
however, in order to participate in the London fashion week, in addition to having money, one must also have certain qualifications.
luo chenxi’s personal brand had only been established for slightly more than a year, so she did not meet the requirements to apply for the fashion week. as a graduate from a third-rate university in the country, luo chenxi did not meet the requirements for a designer’s academic qualifications and qualifications either.
as a result, luo chenxi looked for sheng yu and asked him to write a letter of recommendation for her.
when sheng yu was young, he had won the annual awards from country Y’s fashion association three times in a row. he had a wide network in the fashion circle of country Y.
as expected, luo chenxi’s application was successfully approved after receiving sheng yu’s recommendation.
luo chenxi was overjoyed when she learned of the news. she was so close to jumping up and down on the spot.
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luo chenxi laughed. ” chief sheng, you praise me like that every time. i’m going to be arrogant if this goes on! ” you may like my designs, but others may not. i don’t dare to be so thick-skinned as to think that i’ll become famous in one battle.”
sheng yu raised his eyebrows. ” do you mean it? ” your expression doesn’t tell me that.”
luo chenxi choked for a moment when she was exposed on the spot. ” i’m just being humble … “
sheng yu’s slender fingers tapped on the table a few times. ” i don’t care if you’re being humble or not. let me remind you that once you decide to hold the show in London, you’ll have to stay in london for at least two months to prepare. have you thought about how to tell young master mu? “
