Chapter 1571 Taking Precautions
Anyone with discerning eyes would be able to tell that the battle of public opinion between Fish-Catching Take-Out and Home Take-Out had obviously been upgraded!
Fish-Catching Take-Out was the first to revolt, dismantling the basic tactics of the entire take-out platform.
It was just like how he analyzed Home Corporation and Shengyun Corporation back then. He analyzed that the foreign selling platform was actually playing the role of a middleman. They were doing the same thing.
The food delivery platform was constantly squeezing the interests of the delivery men, businessmen, and customers, taking away their market share. That caused the entire company’s market value to expand until it finally evolved into a giant company. Of course, during this expanding process, platform companies were also creating value. Its data algorithm and resource integration ability were the main value of its creation for society.
From this point alone, platform companies did have their own meaning.
The development of the entire industry would only have huge side effects when the benefits it obtained far exceed the value it created and the platform became an exploitative intermediary.
The counterattack of home delivery was based on reality.
In reality, take-out platforms had not reached a monopoly position, so the value that they were creating now was greater than the actual benefits.
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Since the existence of the take-out platform at the moment was still a more positive image, Fish-Catching Take-Out’s previous revolt might have predicted the future negative effects of the take-out platform but it was not convincing enough at the moment.
According to the delivery guys’ explanation, Home Take-Out had verified their business model to a certain extent. It was understood and supported by the delivery guys and businessmen!
It weakened Fish-Catching Take-Out’s publicity to a certain extent.
On the other hand, Teacher Wang’s thesis had to look at this problem from a higher perspective. It had to allow the two sides to compete!
Teacher Wang had gathered a lot of data and information when he was writing this thesis. Thus, he was already very confident about some doubts of the audience in the live-stream.
“First, I want to answer the first question. The delivery guys are unanimously against reducing the number of delivery men and working hours. They want to earn more money. Does this mean that the model of home delivery guys is popular among the delivery guys?”
“Of course not!”
“In fact, in the past, factory owners had already grasped a similar method in some factories that exploited labor. They would set a very low basic salary for the workers and calculate the bulk of the additional income on overtime. That way, the workers could only work overtime desperately in order to earn more money. That was because they would not be able to earn money if they did not work overtime!”
“If you tell the workers at this time to prohibit overtime from tomorrow, the workers will definitely protest enthusiastically!”
“Are they objecting to not working overtime? No! They are actually objecting to low pay.”
“This trick is actually very easy to see through because the platform companies deliberately lowered their basic salary to a minimum or even zero level! At the same time, they directly linked the profits of the delivery men with the volume of delivery. That indeed stimulated the work enthusiasm of the delivery men, but it gradually modified the delivery men into emotionless tools!”
“That’s why it’s hard to guarantee the lives of the delivery guys. They fight for the bill not because they are willing to exchange their lives for money, but because the company deliberately set it up so that they have no choice!”
“When some friends hear this, they might think of a second problem. That is, when customers request for fast delivery and low delivery fees, and the delivery guys want to make more money, is it wrong for the platform to set the policy to satisfy both sides?”
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The moment Teacher Wang threw out his question, the audience in the live-stream immediately began to discuss enthusiastically.
“That’s right. Was the platform wrong?”
“If you don’t do that, how can you guarantee a low delivery fee? This is an unsolvable problem. You can’t just raise the problem and not propose a solution, right?”
“I think the plan that the platform is offering now is not unacceptable.”
“How can you say that? It’s unreasonable for take-out platforms to forcefully lower the delivery fee in order to seize the market. The delivery fee should return to its original
value!”
“Many customers feel that they are enjoying the low-priced delivery fees now, so they are not concerned about this phenomenon! Then, may I ask, once the take-out platform seizes the market by burning money as subsidies, what will you choose when the delivery fee is greatly increased and the profits are recovered?”
Seeing that everyone was discussing more and more intensely, Teacher Wang answered in a timely manner, “To solve the problem, we are not standing in our own positions and talking to ourselves. We have to consider everything on the whole!”
“We cannot mindlessly stand on the platform and shout just because we are consumers and have taken advantage of the low distribution fees! We have to clearly understand how to maintain our long-term benefits!”
“For the platform, they should indeed earn profits. However, this portion of profits should be generated by innovative services that integrate resources. They should not use the advantage of monopoly and information difference to squeeze merchants, consumers, and delivery men dry!”
“For the delivery guys, the platform cannot squeeze their limits through various algorithms! Let them violate the traffic rules and run the red lights. Let them be like a delivery machine, not caring about their lives and increasing the efficiency of delivery! We should provide assurance for them and reasonably plan their working hours so that they can obtain relatively generous salary treatment under the normal working intensity!”
“From the perspective of consumers, we cannot monopolize the customer resources with low distribution fees first. Then, we have to increase the distribution fees before earning back the money. Instead, we have to maintain the distribution fees in a reasonable value range.”
“A platform can only be considered a perfect platform if all parties’ interests are coordinated. On the one hand, emphasizing each side’s difficulties without touching the distribution of benefits would be confusing!”
“At the moment, Home Take-Out looks like it’s doing well, but there are already many problems within.”
“May I ask the viewers in the live-stream, are you used to not caring when the problem does not appear? Or are you used to taking precautions and have already thought of a solution before the problem appears?”
Teacher Wang threw the question out. Without waiting for the audience in the live-stream to answer, he continued, “In my thesis, we are mainly discussing the problems that might happen in the future when the industry develops.”
“Big Data and programming algorithms can indeed greatly increase work efficiency, but there is a limit to such efficiency. Before reaching this limit, efficiency should be prioritized. After exceeding this limit, security should be prioritized for efficiency.”
“The current big data and program algorithm can squeeze the delivery guys without limit to improve efficiency, but it cannot provide assurance for the delivery guys!”
“This point is the biggest difference between Fish-Catching Take-Out and Home Take-Out!”
Teacher Wang used the case study in the thesis and the specific data to prove his point of view immediately after that. He completely refuted the two directions of the attack by the home delivery man.
It was reasonable and logical. Apart from the cold data interpretation, many of Teacher Wang’s own true feelings were added.
Hard work paid off. In order to write this thesis, Teacher Wang became a delivery man. He experienced the mood of the delivery man during his busy and difficult work. The things he wrote were naturally very convincing.
He could feel that under the program’s big data algorithm, he had been transformed from an ordinary worker into a tool to continuously deliver food.
This change was obviously mismatched. It was the result of the lack of care for humanities.
If this kind of humanities care continued to be lacking for a long time, as time went by, customers would only care about the speed of delivery and the price of delivery. In order to earn more money, express delivery men would take the initiative to accept this mutation. Then, this problem would only become more and more serious. It might never be resolved.
As for the platform, they were more willing to turn the delivery guys into tools and machines for delivery.
However, Fish-Catching Take-Out was taking a completely different path.
Through the most basic benefit security and rules, a bottom line was set for efficiency improvement. Within this bottom line was the continuous optimization program algorithm to increase the delivery efficiency. This bottom line was never allowed to be exceeded.
This bottom line was the working time, basic salary, benefits security, and so on of the delivery men.
Fish-Catching Take-Out’s operating model might have increased the cost to a certain extent but it was clear at a glance which operating model had a better future as long as it was compared to the home take-out model!
If he were to calculate according to the operating model of home delivery, in order to pursue higher profits in the future, the platform would definitely continue to squeeze the delivery men and businessmen unrestrictedly through the big data algorithm. It would gradually cause the entire industry to be extremely internal. The delivery men were suffering hard, and the quality of the food that ordinary customers ate would decrease!
On the other hand, Fish-Catching Take-Out would be able to maintain the healthy development of the industry as long as it stuck to its original bottom line!
Previously, when Rui Yuchen raised this argument in the video, it did not resonate widely because of the lack of theoretical support. Home Take-Out could still seize the opportunity to confuse others through some methods.
However, Teacher Wang’s analysis obviously provided theoretical support for Rui Yuchen’s deduction!
It pointed out the fundamental difference between Fish-Catching Take-Out and Fish-Catching Take-Out. It also pointed out a necessary path for healthy development in the industry.
A company that only paid attention to efficiency and algorithms but completely ignored the care of humanities and escaped social responsibility looked like the so-called ‘internet innovation’ on the surface, but in fact, it was exploiting through the latest technology and a more advanced method. In the future, such a company would definitely be abandoned by society!
“I didn’t expect that Tengda would have such a method.”
“Such a professional analysis and support of the thesis data…”
“Alright, Boss Pei, you win again.”
Nie Yunsheng’s expression was dark. The more he watched the live-stream, the more he felt that the situation was not good.
He realized that the attempt by the take-out team to salvage the situation through the battle of public opinion had completely failed!
Tengda Corporation and Boss Pei seemed to be able to predict the future. They put down a huge obstacle in the direction of the escape of the Tengda Alliance in advance and blocked their way.
However, he was not scared.
Teacher Wang’s thesis might have provided theoretical support for Rui Yuchen’s previous judgment and beautifully won this public opinion battle, causing the situation that Home Take-Out had painstakingly reversed to be instantly thrown back. However, this was not unacceptable to Nie Yunsheng.
This battle of public opinion had only failed in the field of home delivery. They had lost a food delivery platform battlefield. Nie Yunsheng had other battlefields.
The biggest problem now was that this thesis had expanded the battle of public opinion from now to the future!
Before this, the public opinion war between Tengda Corporation and the anti-Tengda alliance was still a problem at hand.
For example, Upwind Logistics in the express delivery industry could completely suppress Shengyun Corporation because Shengyun Corporation had already established a market advantage in the express delivery industry and made some ugly operations. That was why Upwind Logistics took advantage of them and beat them up.
After the failure of the express delivery industry, Nie Yunsheng was certain of something
That was: If the anti-Tengda Alliance wanted to turn the tables in the battle of public opinion, they could only choose to compete with Tengda in the more advantageous industry of home take-out.
That was because Home Take-Out had not done anything that looked ugly. The image of it in the eyes of all consumers was still alright.
However, Boss Pei understood their intentions once again and brought the battlefield of public opinion from now to the future!
If this continued, the underpants of companies like the anti-Tengda Alliance would be completely torn off. The chances of winning would be greatly reduced, even infinitely close to zero!
That was because the companies under the anti-Tengda Alliance had one thing in common. Their goal to develop and grow was to form an industry monopoly in the future and become a huge business giant!
At the very least, most consumers trusted Tengda more than the other companies that were against Tengda.
Once this expectation was made public, the last breakthrough point of the anti-Tengda Alliance in the battle of public opinion would also be blocked!
