Chapter 1486: A Box Of Apples Brouhgt A Chance Of Reversal
Translator: Atlas Studios Editor: Atlas Studios
After hanging up, Lu Mingliang felt very emotional.
He thought about Boss Pei’s support for his actions, but he did not expect Boss Pei to support himself to this extent.
Not only did he have to maintain his current loss-making goal, but he also had to expand?
The question was, how to expand?
Upwind Logistics’ losses were ultimately due to the lack of investment and output.
The express delivery from Shengyun Express was delivered to Upwind Courier stations, and Upwind Logistics was in charge of delivering the parcels to customers’ doorsteps. Upwind Logistics might only have a few cents in their hands, but the cost of delivering the parcels to customers’ doorsteps was
much higher than this.
Thus, Upwind Logistics would lose more money if they delivered more goods.
Of course, this process also gained a huge reputation and customers’ favor.
In that case, if he wanted to continue incurring losses or even expand it now that he had completely fallen out with Shengyun Express, he naturally had to continue operating the system of Upwind Logistics. He could only lose money by delivering more goods.
‘Where would the goods come from?
He could come from other small express delivery companies. He should come from Upwind Logistics’ own express delivery business!
With Boss Pei’s support and money and resources on hand, Lu Mingliang became even more stubborn.
He immediately called the main person-in-charge over, especially the core members in charge of business.
“Tl give you a few new missions.”
“First, contact the main shopping platforms, especially those who were originally working with Shengyun Express, whose goods had been accumulating recently, and who had been crazily critisized. Let’s see if we can replace Shengyun Express and establish a cooperative relationship with them. At the
very least, we can provide customers with another logistics choice outside Shengyun Express.”
“Secondly, contact other small express delivery companies to appease them. Say that this behavior is only targeted at Shengyun Express. Our cooperation is still long-term. Let them continue to promote ‘Upwind Courier stations delivering parcels to their doorstep’.
“Lastly, we have to subsidize Upwind Logistics’ own delivery business. We have to first adopt a limited-time discount and expand the business volume in the short term. Of course, we have to follow up with the logistics and sorting segment. Apart from air transport between regions, the land
transportation has to be strengthened. We have to ensure that the land transportation across regions can also maintain a relatively fast speed.”
Lu Mingliang followed Boss Pei’s instructions strictly and started the money-splitting event.
After all, this was a critical period in business competition. There was a reason to spend money.
However, he was not spreading it around randomly. Instead, he was very targeted. On one hand, he was deepening his cooperation with the shopping platforms and merchants. On the other hand, he was appeasing the small express delivery companies so that the firepower could be focused on Shengyun
Corporation. At the end of the day, he was still trying to carry Upwind Logistics’ own express delivery business.
Lu Mingliang knew very well that public opinion could only be managed for a while but not for a lifetime.
If he wanted to completely replace Shengyun Express, he had to establish a more complete and efficient logistics system as soon as possible. He had to use real services to directly defeat Shengyun Express.
What’s more, subsidizing Upwind Logistics’ own express delivery business was not burning as much money as he thought.
That was because Upwind Logistics’ own delivery business would generate considerable profits!
Previously, most of the profits from the express delivery had been eared by Shengyun Express. That was why Upwind Logistics had been incurring losses. No matter how hard they tried, they could not stop the bleeding.
However, now that Upwind Logistics was delivering their own packages, they could take all the profits in the process. They might still be incurring losses, but the profits could stop bleeding to a certain extent.
In other words, Upwind Logistics could continue this subsidy for a long time as long as they continued to incur losses!
The few people in charge nodded and immediately went to arrange.
The employees of the business and market departments immediately began to contact various shopping platforms, merchants, and other delivery companies. They strived to find more allies for Upwind Logistics and isolated Shengyun Express.
As for Lu Mingliang, he continued to scan the webpage, waiting for Shengyun Express to counterattack.
Obviously, Shengyun Express would not be so willing to give up the position of public opinion. It would not be effective to hire fake reviewers for the time being. They would definitely use other tricks to divert the attention of the conflict.
Lu Mingliang did not know what methods Shengyun Express would use, but it did not matter. Tengda would always be invincible in the battle of public opinion.
February 22nd, Friday.
Shengyun Express.
Nie Yunsheng and the other executives were a little overwhelmed.
He might have taken a series of measures to achieve a certain effect but it was far from enough!
Especially when they wanted to push the blame to Upwind Courier stations. However, before Upwind Courier stations could retort, they were exposed by the bystanders.
After being exposed, this behavior would seem a little stupid. However, there was no helping it. No matter how stupid he was to push the blame, he could not not help it. If he did not push the blame, he would not be able to shake off the blame!
It was a good quality to be brave in taking responsibility, but most companies did not.
This directly caused the current public opinion to be worse than they had expected.
Nie Yunsheng had originally thought that he would work overtime to deliver it and use the fake reviewers to guide public opinion and call for everyone’s understanding of Shengyun Express. This crisis should be safely passed.
Unexpectedly, not only did the public opinion not subside, but it also intensified!
In other words, they had to find a new breakthrough point as soon as possible. Otherwise, the fake reviewers they hired would not be able to take it anymore. They would be directly extinguished by a large number of people.
At that moment, a Vice-President walked over quickly. “Boss Nie! I’ve reported an unexpected situation. It might be able to help the current public opinion.”
Nie Yunsheng reached out to take the report and realized that it had happened at a local site in Shanghai. It had just been reported.
The reason was that a certain customer had bought a box of apples online. There were not many of them, but they were relatively high-quality apples. They were big and round. There were eight in a small box. In the end, when customers received the apples, some of the apples were broken, and one was
missing.
Such things were not particularly rare at Shengyun Express. What’s more, the recent logistics tension had greatly increased the possibility of such things happening.
That was because the express deliverymen of Shengyun Express were just right in every segment. Whether they were in the sorting center or at the distribution point, the express deliverymen were basically able to maintain the minimum number of normal operations. After all, they had to pay an
additional salary if they recruited one more person.
Even if there were many deliveries occasionally, as long as the express deliverymen worked overtime and delivered more diligently, they would be able to survive.
Giving express deliverymen overtime pay was more worth it than hiring more people.
However, this time, Upwind Courier stations suddenly cut off the delivery terminal. That caused a chain reaction in the entire delivery chain of Shengyun Express.
On the other hand, even if they recruited temporary workers, they would still not be able to meet the requirements of these express delivery companies. They would all be sent out to deliver parcels. Naturally, there would be fewer people at the logistics center, sorting center, and distribution points to
unload the parcels. If there were fewer people, they would naturally choose to be violent in order to ensure efficiency.
Once they were violently sorted out, it would be very easy to cause damage to the outsourcing.
A box of apples was heavy to begin with. It was impossible for it to be wrapped so tightly like digital products. Under the circumstances of violent sorting, it was normal for the box to be damaged, lost apples, apples to deform because of the collision, and so on.
However, this customer was more stubborn.
That was because there had been a huge pile of parcels over the past few days. The customer had been waiting impatiently and was forced to go to the courier station to collect them. In the end, he found that some of the apples were broken, the number was not right, and the outer packaging was broken.
He was even more furious and complained directly.
After complaining, he naturally had to resolve it.
In order to keep the peace, the express delivery site told customers to compensate him with another box of apples. At the same time, according to the rules and regulations, the express delivery man had to be fined. Customers basically agreed with this method.
However, this box of apples was from a faraway place. The online shop was now very busy. They could not even manage the express delivery every day. They were too lazy to buy a new box from the original online shop. They went to the nearby farmers’ market to buy a box of apples as compensation.
In the end, customers saw that this was not the same thing at all. These two types of apples looked similar, but they were actually not the same type at all. Obviously, Shengyun Express wanted to save time and buy them casually.
Ina fit of anger, the customer complained again.
According to the system of Shengyun Express, if a express deliveryman was repeatedly complained or complained continuously by the same customer, the fines would have to be doubled. This was a punishment fines system to reduce the difference in ratings.
Thus, the express deliveryman had no choice but to beg this customer to cancel the complaint. He even knelt down and apologized on the spot. However, this customer was very stubborn. He felt that this was no longer a matter of money. Instead, it was a matter of disrespect from Shengyun Express. He
had to know if the express deliveryman or the person-in-charge of the internet cafe had done it on his own accord to buy the apples. What were the corresponding standards of punishment? Could he avoid such problems from happening again in the system?
This customer emphasized that he was not targeting the express deliveryman but Shengyun Express. He requested Shengyun Express to hand an official explanation and apology.
However, how could his request be satisfied?
Thus, the two of them were in a deadlock. The scene of the express deliveryman kneeling down in pain was also watched by many people. They took a video and photo. It was discovered by Shengyun Express and reported directly.
Nie Yunsheng looked at the report and squinted.
On the surface, this was negative news. It was making things worse for the current Shengyun Corporation.
However… from another perspective, perhaps it was another way to break out of the situation?
From the photos and videos, this express deliveryman’s family background was ordinary. He probably did not have much culture and was rather simple. The scene of him kneeling down attracted the sympathy of the onlookers. The customer in the video who had always insisted and did not compromise
seemed very heartless.
Nie Yunsheng considered for a moment. “This happened very timely! It’s just as well. We can make use of this public opinion and send an apology. Then, we can ask this express deliveryman and waive his punishment… If the effect is good, we might be able to salvage our current public opinion
disadvantage!”
