Lin Qishu opened his eyes wide. Mr. Feng can help Jianlibao get more attractive terms? How is he going to do it, and why?
“Mr. Feng, what do you want in return?” Lin Qishu asked.
“I am also Chinese, and Jianlibao is a Chinese brand. This is my reason.”
It was not as simple as what Feng Yu said. But this is the reason why Feng Yu chose to work with Jianlibao. He will want something in return from this cooperation.
“Mr. Feng, there is no free lunch in this world. Even if Jianlibao is a Chinese brand, you must want something in return for helping us.” Lin Qishu said.
“Since Manager Lin says this, I will tell me what I want. But after hearing my request, you will realize that Jianlibao will be the one who stands to gain.”
Lin Qishu did not say anything. He was waiting for Feng Yu to tell him his conditions. If Feng Yu’s conditions are reasonable, he will consider this proposal. But if the conditions are harsh, he will reject it! As for buying a stake of Jianlibao, it is out of the question. The City Government will never agree!
“I want to gather all of China’s top beverage companies to form a league. Beverage Major League BML. We will cooperate and enter the overseas market together. In the overseas market, Jianlibao had achieved the best results. That’s why I need Jianlibao to share the distribution channels.”
“Impossible!” Before Feng Yu could finish, Lin Qiishu rejected.
Jianlibao had built its distribution channels from scratch. How can they share it with others for free?
“Don’t forget that the other brands also have their own distribution channels. We will combine all our channels together, and Jianlibao will also have access to other brands’ channels. For example, Coconut Tree, Lehaha, etc. These companies owned some channels which are better than Jianlibao.”
“But even when these companies combined, they still cannot be compared with Jianlibao. If it is only some of our distribution channels, there is still room for discussion.”
“What a joke. Other than China and the US, which Jianlibao’s distribution channel is consider good? Even in China, Lehaha has better sales channels than you all. Those sales reports for the overseas market are all to show your leaders. How come I heard many of Jianlibao’s branches are making losses?” Feng Yu sneered.
That’s right. Jianlibao is currently sold in over 30 regions and countries. But how many of these places are profitable? Jianlibao is expanding aggressively, but they cannot use their undeveloped distribution channels as capital. They will please their leaders when they submit their reports, but for other businessmen, this is a joke.
“Only when we combine the strength of all these brands to form a powerful alliance, we will have what it takes to compete with Pepsi and Coca-Cola.” Feng Yu continued.
“We can compete with them now.”
“Stop fooling yourself. How much is those two companies’ revenue from just the US market alone? How much is Jianlibao’s global revenue? Without Lehaha and the other brand stopping these two companies in China, I’m afraid these two companies will already have established control over the Chinese beverage industry.”
“Wait. Mr. Feng, I only know that you are the owner of the Empire State Building, and I heard you are Microsoft’s shareholder and director. Even if these are true, you are also not in the beverage business.” Lin Qishu interrupted Feng Yu again.
Even if you are wealthy and are influential, you want me to agree to your conditions just by saying a few words? From what I see, it is Jianlibao who is at the losing end in this cooperation.
“Oh, I forgot to tell you that I am also the main shareholder of Lehaha.” Feng Yu smiled as he introduced himself.
“What?! You are the main shareholder of Lehaha? Isn’t Zhong Qingxian the main shareholder of Lehaha?” Lin Qishu was surprised. You are the main shareholder, and you let a minor shareholder run the company?
“Do I need to lie to you over such trivial matter?” Feng Yu replied casually.
Trivial matter? We are talking about Lehaha. The fastest-growing beverage company in recent years. If you are the main shareholder, you should own more than 30% of the shares. This is considered trivial to Feng Yu?
But Feng Yu can acquire the Empire State Building and is also a shareholder of Microsoft. This is indeed a trivial matter to him.
“I think you should discuss with Li Jingwei and let him make the decision. I have already asked Zhong Qingxian to contact the other beverage companies in China. We will join forces to increase our competitiveness against those two beverage giants. Just Jianlibao alone is not enough. Jianlibao only has one product and this is your disadvantage!”
Lin Qishu also knows about this. Li Jingwei had instructed him to let the US branch develop new products. But whenever his R&D has some ideas, some other company will be a step ahead of them.
Jianlibao had wanted to introduce tea beverages in the US. But since Lehaha, China’s top tea beverage company had approached them to cooperate, it will be troublesome for them to introduce tea beverages. What if Lehaha decided to compete with them and let the American brands take advantage of their in-fighting?
Lin Qishu thought for a while and said. “Mr. Feng, I will speak to Manager Li first. We will discuss after Manager Li makes his decision. How can you be so sure that Jianlibao can get attractive terms when we enter the major supermarket chains?”
“You all wanted to enter the supermarket chains, but you only have one product. The supermarkets will not be bothered with you. But if we sell Chinese food and beverages, we will have more variety than Pepsi and Coca-Cola. We will be able to occupy the whole shelf. This way, we will have more advantages when we negotiate with the supermarkets.”
“Also, I have some connections with the major supermarket chains. I can get better terms than you all. I dare to guarantee that the terms offered to us will be equivalent or even better than those two cola companies.” Feng Yu replied confidently.
Feng Yu was not boasting. Wind and Rain, Aiwa products are all selling in the major supermarket chains. His products are also selling well there.
Feng Yu only need to reveal that he is the owner of these two brands, and the boss of supermarket chains will be more than willing to speak to him.
Feng Yu will use Jianlibao as the main product and the rest of the Chinese food and beverages as support to negotiate with the bosses.
Feng Yu felt that some Chinese products might be successful in the US. For instance, sausage ham. This should be a popular product with the Americans.
Lin Qishu was excited when he heard Feng Yu’s promise. If Feng Yu can get attractive terms from the supermarkets, Jianlibao’s sales will reach a new peak!
Li Jingwen will also be impressed with Lin Qishu’s performance. When Jianlibao is listed, Lin Qishu might get more shares of the company!
This BML must go through!
