“President, after that activation code generator appeared, Lenovo Kingsoft’s office software sales are greatly affected. It has stopped.” The person in charge of the China market reported to Ballmer.
Ballmer is unhappy. What’s there to be proud of? Don’t you know that our Microsoft Office software is also not selling?
But the number of Microsoft Office users had increased. They can slowly introduce some new features that are not compatible with Lenovo Kingsoft office software. This will push them out of the market, and they can gain back the market share again.
Three years later, the users will be used to Microsoft Office, and Microsoft will release a new version to gain profits. They will stop upgrading the current version to force users to switch to the new version.
“Ok. But you all must still try to sell our software. We can target those major corporations and the Chinese Government. Those people might not doubt the security of the free software.” Ballmer reminded.
After hanging up, Ballmer is still quite satisfied with this result. Although Microsoft will suffer some losses, they had gotten some of the Chinese market shares.
It is about the same for the Eastern Europe market. They will use the same strategy to gain the market share there.
The rest of Europe and other regions are Microsoft’s turf. Despite Lenovo Kingsoft is selling their office software at half of their selling price, the major companies doesn’t trust their security.
Many people have the mindset that cheap things are not good.
Also, many people’s impression of China software is lousy.
Are there any good software engineers in China? Even if there is, they are working for Microsoft’s branch office in China or other regions. The software companies in China are weak!
Lenovo Kingsoft is not as famous, and its brand awareness cannot be compared to Microsoft. They might have affected Microsoft Office’s sales, but it’s not that serious. Ballmer felt that if they can win against Lenovo Kingsoft, they will regain all their lost market share.
There are many types of office software in different countries and regions, but none of them can compete with Microsoft. Even if some are good enough to challenge Microsoft, they must also abide by Microsoft’s standards. In other words, they are just imitations.
If Microsoft cannot even control its imitators, it will not be the industry leader.
Microsoft’s biggest enemy now is Lenovo Kingsoft and its smartphone operating system.
I will block one of your revenue sources and see how are you all going to develop yourself? Microsoft is never afraid of competing with others in terms of funds.
Microsoft’s current sources are their operating system, office software, instant messenger, browser, and media player.
Other than media players, all of their major products are industry leaders. Microsoft can even suppress IBM, let alone a small Chinese company.
They don’t even care if Feng Yu has shares in this company!
Microsoft can give Lenovo Kingsoft pressure with just their office software, and they still have anti-virus and operating system businesses. We will give you a heavy blow in these businesses as well!
…….
“Microsoft has announced their latest smartphone operating system. The controls are upgraded, and many functions had exceeded the previous version. They had also added an application download feature, and users can download the applications from their official website for free.”
“Samsung mobile, HTC, Motorola, and many other companies had expressed interest. Even Japan’s Sony Ericsson wants to join them. This will increase their influence, and more manufacturers will start using their operating system. Users will get used to their system, and it will not be good for us.”
Xu Lihua asked Qiu Bojun when will HOS upgrade be ready. They are lagging behind Microsoft too much, affecting Wind and Rain Mobile and Aiwa Mobile’s smartphone sales. Aiwa Mobile still has a plan to use the AIWA brand to enter the Japanese market!
If the response towards AIWA phones in Japan is good, they will start to enter the Korean and Taiwanese markets.
Qiu Bojun felt this is a serious matter. How did Microsoft develop a new generation of smartphone operating systems so fast?
“Don’t worry, Manager Xu. We are prepared and can introduce the upgrades now. Although it is not a major upgrade, it is as good as Microsoft’s. We will continue to introduce upgrades later this month, and I promise our technology will not lose to them.”
Qiu Bojun consoled Xu Lihua, but he is still worried. They might maintain the lead this time, but can they hold on to it if Microsoft gets serious and invested massive funds to develop it.
Very few manufacturers had used the Microsoft smartphone operating system in the past, and their profits from this business are low. But now, their profits will increase with so many manufacturers using it. They will have more funds to invest in their development.
“Since you say so, I am assured. I will speak to Wind and Rain Electronics, Old Jiang. We should also develop more application software. It’s too little now.”
Qiu Bojun thought in his heart. You are making it sound simple. Although Lenovo Kingsoft is the biggest software company in China, it has too much on its plate.
Almost all the resources are invested in developing the PC operating software. How are they going to find people to develop software applications?
“I will try.”
……
“Chairman, Trend Micro had released their latest anti-virus software, and they had reached agreements with several major corporations. We have lost many big clients.”
Trend Micro is a Japanese company and is the top anti-virus company in the world. Not only are they a listed company, but they are also a constituent stock of Nikkei.
This company focused on enterprise security, and they are the strongest enterprise security software company. However, they are not famous for personal anti-virus software.
Qiu Bojun rubbed his brows. It’s all bad news these few days.
“I know. Is there anything else?”
“They have also introduced personal anti-virus in Chinese. They are targeting us.”
Trend Micro had introduced a Chinese version of personal anti-virus?! This will be troublesome, and it will affect the Chinese anti-virus market.
Lenovo Kingsoft had finally got the lead in the Chinese market, and a strong competitor has appeared.
Qiu Bojun doesn’t know that Microsoft and another company had played a part in this.
