Chapter 1215 – Internet TV Station
Feng Yu suddenly remembered some variety shows in his previous life, especially those talent search shows, which had swept across many nations. If they can get the naming sponsorship of these programs, it will be very effective. If they can produce these variety shows now, they can also collect copyright fees.
Feng Yu will not only collect copyright fees. He will impose additional conditions, like product placements for all his products, together with the rights. Like the Japanese Anime sold to China, it must come along with Panasonic home appliances advertisements.
But first, Feng Yu must have a program that is aired. He does not want to continue his cooperation with CCTV anymore. The <Wind and Rain – Happy Dictionary> and <Songjiang – Lucky Fifty-Two> rights are all taken away by CCTV.
This time, Feng Yu is planning to export the copyright rights. It doesn’t matter how much money he can make from it. What’s more important is the program must attract lots of viewers and can promote its products.
For example, Got Talent show will appear a few years later and is popular throughout many countries. The franchise was sold to many countries, and the various versions are equally popular.
The production of this program is simple. All you need is to get three celebrities as judges and get some talented performers through auditions. As long as the judges like the performance, the performer can move on to the next stage. Three crosses mean the performer is eliminated.
China has a high population and has all sorts of talents. Feng Yu believed that if this program is produced, it will be popular around the first.
Feng Yu needs a platform to air this program. Although Sohu’s Online Video platform is up and running, it is limited by China’s internet infrastructure. Not a lot of people are watching videos online, and it is still losing money.
The US’s internet is more established, and a few online video platforms had appeared. But they are still in the losing money phase like Sohu.
All these platforms have the same target. They want to attract users to increase their profits in the future.
But Feng Yu had thought of a solution. He will sell the broadcasting rights to CCTV but will hold on to the program’s copyrights.
In Feng Yu’s previous life, most people who use the internet or owns a mobile phone would have heard or watched Internet TV before.
But Feng Yu is going to set up a PC internet TV. That means the user can watch TV programs on their PC. There are lots of internet TVs and online TV set up by major TV stations in China in his previous life,
The TV stations’ advantage is they own the rights of lots of programs. Not only do they telecast live programs, but they also offer video-on-demand services. These features are later used in TV boxes.
After that, internet TV expanded to mobile phones and can be broadcast over the mobile network, making it more convenient. Many working young adults do not have a TV at home, and they watch TV programs on their PC or mobile phones.
TV box’s fees are more expensive than internet fees. If the PC monitor is big, it will feel like you are watching TV. The only disadvantage is if the internet is not stable, it will affect the user experience.
But Feng Yu is going to set up a miniature version of Internet TV. The live broadcast is limited to broadband and is not feasible now. But playing recorded programs is not a problem.
Those that missed the TV shows can go on the internet to watch the program. Not only the TV stations’ can advertise for this online platform, but Feng Yu can also advertise his products on this platform.
But the core issue is how is he going to get the operating rights for internet TV and the approval for setting up an internet TV station?
China still has not separated TV program productions from TV stations, and there are not many production companies around. All the TV programs are produced by the TV stations.
This will be something new, and it will be challenging the TV stations’ status. But Feng Yu believe he will succeed.
…….
“Station Chief Jia, which are the departments I should get the approvals from?” Feng Yu crossed his legs and sip on his tea.
“Manager Feng, what is this Internet TV station? Since when the TV stations in China can be privately operated?” Station Chief Jia is speechless. This Feng Yu is always coming up with lots of new and weird ideas.
“Much earlier, the newspapers in our country are also government-owned. But the government allowed private companies to publish newspapers later on. This includes magazines, publishers, etc. these are all news media. If the newspaper is allowed, why is a TV Station not allowed? Furthermore, our internet TV station can accept CCTV guidance.”
Feng Yu thought to himself. It’s only guidance, and you all cannot direct us in anyways.
“Manager Feng, there is no precedence for this.”
“There is a first for everything. Remember, I told you TV programs can do product placements in the past? You all are doing that for all your TV programs now. I mentioned program name sponsorship, and how many of your programs are doing that now? Even a TV series have name sponsorship.”
Feng Yu rolled his eyes. It is useless to say all these. Just tell me what you want in exchange. This is not the first time we cooperate. Do you think I don’t know what you are thinking?
“Manager Feng, I know what an Internet TV station is and know it exists overseas. But our country’s internet infrastructure is not good enough, and it will not work here.”
“Station Chief Jia, don’t think you can fool me. Our country has the intention of setting up digital TV, right? My internet TV station is also considered a type of digital TV, and the programs will be digitalized and broadcasted through IP. This can be considered a pilot test for you all. If we succeed, CCTV can also set up its own Internet TV station. This is also consider getting experiences for you all, right?”
The government is discussing entering digital media and is thinking of ways of integrating the traditional media. As China’s top TV station, CCTV must set an example.
“Manager Feng, even if the higher-ups agree to use your Internet TV Station for pilot testing, but do you all have content? I mean TV programs, and how are you all going to operate? How are you all going to generate revenues? Have you consider the broadcasting channels, database, etc.?”
Feng Yu raised his brows. No wonder Station Chief Jia can head CCTV. All these questions are on point. Feng Yu had asked lots of professionals, for example, Kameda Masao, who owns a TV station, and know the importance of all these.
“I can settle all these. What we need now is this platform. Also, we need to work with CCTV temporarily. You all will provide your station’s program and broadcasting rights. Also, we will provide CCTV with more interesting TV shows, and you all don’t need to keep telecasting reruns all the time…”
Feng Yu continued and said a lot, and Station Chief Jia started frowning.
Translator’s notes:
Got Talent
