Chapter 1185 – Smoke rings competition
Gerstner listened to his assistant reporting the E-cigarette sales over the past few days.
It’s hard for consumers to accept new products, especially products that had never appeared before.
Gerstner had made use of the media to debate about E-cigarette and let everyone participate in it. This will increase the product’s exposure. This strategy had increased E-cigarette sales, and many of the consumers had bought it out of curiosity.
But this strategy will not last long as it will also expose E-cigarette flaws. All products have flaws.
This marketing strategy implemented by Gerstner is considered peculiar. Still, Feng Yu suggested another strange marketing strategy, which he had never heard before.
Smoke Rings competition!
The name of this competition is self-explanatory. It is a competition to see who can blow the most smoke rings, the biggest smoke ring, the smallest smoke ring, the most creative smoke ring, etc.
This competition had been held in small bars before, but it had never been held on such a big scale with high prize money.
The person who can blow out the most smoke rings will be recorded in the Guinness Book of Records.
The Guinness Book of Records is not a serious organization and have all sort of weird records.
For example, Cancan dancers’ most high kicks in one minute, the biggest mouth in the world, the longest tongue, the biggest tooth, biggest face, etc.
These records might not be anything extraordinary, but many people like to watch them. However, Feng Yu is not interested in the biggest shoe, the biggest earwax, etc., and its record holder.
But Feng Yu had to admit that many people in the world are interested in the Guinness Book of Records. Some people think that it is something very cool, and more are trying to get fame by being the record holder.
Of course, not everyone will notice the record holder’s name.
The Guinness Book of Records is not a government organization. It is privately owned, and it’s something like the <Forbes> lists. They are book publishers who did this for profits.
To maintain their sales, the Guinness Book of Records kept introducing all sorts of weird records. The record-holder will only get a token of appreciation from the Guinness Book of Records. Their name will appear in the book.
This means that no matter how much you risked your life to break records, all you get is a small sum of money from the Guinness Book of Records. Most of the profits are taken away by the company.
These few years, the Guinness Book of Records organized all sorts of competition to earn money, and Guinness had become a super brand.
Feng Yu does not think much about these records. The world’s biggest shoe is only a gimmick. Shoes are for people to wear, and who can wear a shoe bigger than a car?
Also, the world’s biggest pizza, biggest cake, etc., are all wasting food. These record holders had made it just to market their companies.
Of course, some people do make a lot of money through the Guinness Book of Records. For example, the world’s slimmest mobile phone had an increase in sales. The world’s thinnest condom, the world’s biggest theme park, etc., had brought high profits for the record holder.
This time, Feng Yu planned to use this smoke ring competition to attract more people to notice E-cigarette. After all, E-cigarette produces more smoke than ordinary cigarettes.
E-cigarettes and ordinary cigarettes are allowed in this competition as long as they are legal tobacco. Of course, if you use a marijuana joint to participate, you will be arrested on the spot.
This smoke ring competition is divided into several categories. The first place in each category will get a 100,000 USD cash prize. The attractive cash prize attracted many people to register online. They don’t mind flying over to participate. If they win the competition, the prize money is more than enough to cover their travel and lodging expenses.
More importantly, anyone above the legal smoking age can participate, and there are many categories. To many people, this is better than buying the lottery.
It is costly to hold this competition. It cost at least a few million USD, excluding the prize money, and just the venue and security cost alone is a large amount. Luckily, when this type of competition reached a certain scale, the TV stations are willing to buy the broadcasting rights. That’s why this competition can even make money for Gerstner.
One week later, the competition started. Feng Yu watched the live telecast in front of the TV. The venue is in a sports arena, and it was crowded. Many of the participants are there just for the fun of it.
Feng Yu did not realize so many people like to blow smoke rings in this era. It’s almost the same as the competition he watched in his previous life.
A man took a big puff, opened his mouth into an O shape, and used a finger to tap his cheeks. Rings of smoke started flying out of his mouth
Another participant even managed to blow out smoke in the shape of a man!
A participant blew out smoke rings to form the Olympics logo!
The participants’ techniques are breathtaking.
After watching a while, Feng Yu switch off the TV. He doesn’t need to watch it as he knows this marketing strategy is a success. All those top participants are using E-cigarettes, and they had been hired to participate. These participants are all smoke rings performers.
They also realized that it is easier to perform using E-cigarettes than normal cigarettes.
The top participants in the competitions were using E-cigarettes and made many people feel that E-cigarettes are better. Some non-smokers even want to try E-cigarettes to make smoke rings for fun.
After the competition ended, many people noticed most of the winners are using E-cigarettes during the prize presentation. Only one winner had won with an ordinary cigarette and another using a Bong. Tai Hua E-cigarette kept appearing on the screen and made more people notice it.
Gerstner is deeply impressed with Feng Yu for coming up with such a novelty way to market E-cigarette!
