Chapter 1388: The Lessons Of The Pei Family’s Publicity Method!
Translator: Atlas Studios Editor: Atlas Studios
Meng Chang was a little helpless and nodded. “Alright, I’ll try out the normal driving mode.”
Fortunately, this was DEMO and not an official version of the game.
Otherwise, the medical expenses and repair costs might make Meng Chang feel the pinch.
Meng Chang entered the regular driving mode again.
Meng Chang drove much more carefully this time with the previous tragic lesson. He drove completely according to the feeling in reality.
After changing the gameplay, the game looked much more normal!
He carefully maintained a safe distance from the car. He had to brake when he needed to. He had to stop when he saw the red light. He had to pay attention not to drive too fast when there were no cars on the way…
Meng Chang drove for a few minutes and finally experienced the fun of this set of equipment.
The realistic feeling was indeed quite strong!
There was no need to talk about the steering wheel. Not only could it simulate different feelings of the road, but it also had a strong power feedback. It could be used to judge the state of the car’s grip on the ground. There was a slight vibration from the pedals under their feet, and the feeling of their feet touching the real car. The most exciting thing was the GL seat. When they stepped on the accelerator, brake, and turn, they could feel the strength coming from the corresponding direction. Coupled with the screen image, the immersion was simply soaring.
He could actually feel the back pressure even while sitting on the spot. That was quite amazing.
However, the more he drove, the more Meng Chang felt that something was amiss.
Wasn’t it a waste to drive in the city with such an impressive driver steering wheel and GL seat?
The setting in the game seemed to be based on Jingzhou City. Meng Chang saw many iconic Jingzhou City buildings when he opened the game. What’s more, the entire game looked quite beautiful, but…
No matter what, the things on the screen could not be compared to reality!
It would be better to drive directly to reality. Many domestic cars were not expensive.
The prevalence of private cars in the country was already very high. Which person who was willing to spend thousands of yuan on the entire simulator did not have a car at home?
Buying such a set of equipment without driving could only drive like in reality. What kind of talent would do that…
Of course, to be precise, it was not that this equipment could not be sped up, but the consequences of failure would be very serious.
It was fine if the car was damaged, but he was being mocked by the onlookers. It was unbearable.
Meng Chang was a little aggrieved, but he was not angry.
That was because he kept in mind what he had come here for.
He was not here to play games this time, but to do publicity!
The more frustrated he felt now, the easier the publicity plan would be, right?
It was quite in line with the requirements of the Pei family’s publicity method!
Meng Chang was a little regretful. Previously, when he heard that it was a project between Shang Yang Games and Tengda Games, he subconsciously felt that the attention was too high and that the Pei family’s publicity method would be very difficult to succeed. Thus, he did not want to accept it.
However, from the looks of it now, even though this game was produced by Shang Yang Games, it seemed like there was still room for operation under the framework of the Pei family’s publicity method!
Obviously, no matter how difficult the task given by Boss Pei looked, there was definitely a way to complete it. However, the difficulty varied.
When he heard that it was a game project, he thought that it was very difficult. Then, he rejected it. Obviously, he was being rash.
He would only have the right to speak after thorough investigation the next time.
Of course, he did not regret it.
That was because the game was released in the middle of the month. How could it ensure that it would only become popular next month? The difficulty level was actually very high.
Comparatively, ‘Successor’ was still better.
Now, Meng Chang was certain that this game was actually very suitable for the Pei family’s publicity method. It would be very easy as long as he did not suppress the popularity until next month and did not consider the commission.
Ye Zhizhou saw Meng Chang stand up and asked expectantly, “How is it? When will the publicity plan be released?”
Meng Chang coughed lightly. “Ahem, I’m only in charge of the publicity plan for ‘Successor’ this month. I can’t come up with the publicity plan for the other projects. You have to solve it yourself.”
Ye Zhizhou was stunned. “Huh?”
He was confused.
Why didn’t you come up with a publicity plan for me? Why did you come here to make fun of me?
Don’t tell me he hated me because he lost me in the car just now.
Ye Zhizhou looked at Meng Chang with suspicion.
Meng Chang quickly explained, “Listen to me first.”
“The publicity funds are given as usual. Don’t worry about that.”
“The publicity plan is actually very simple. I can briefly explain the publicity method that Boss Pei personally taught you. You can follow this route and give the plan to the Advertisement and marketing department.”
“That’s because the game department’s publicity difficulty is much lower than ‘Successor’, so I won’t do it myself. I have to focus most of my energy on it.”
Ye Zhizhou nodded. So that was the case. He had misunderstood Meng Chang. He just had to give him publicity resources.
However, on further thought, he felt that something was amiss. “Wait, I’ll do the publicity plan? I don’t understand this at all!”
Meng Chang smiled. “It’s alright. This is actually very simple.”
“The publicity method that Boss Pei personally taught me is what I call the ‘Pei family publicity method’. Its basic principle is to make the entire project look less reasonable and unnatural through the early stages, stimulate everyone’s attention and discussion, and obtain a better publicity effect…”
Meng Chang briefly explained the essence of the Pei family’s publicity method.
Of course, he did not explain the various details. Instead, he emphasized the core and essence of this publicity method.
That was because Meng Chang felt that it would be very easy for these people in charge to find the specific measures as long as they had the core. With their deep understanding of Boss Pei, Tengda Corporation, and the projects on hand, it would be very easy for them to find the specific measures.
Saying too many details would mislead them.
Ye Zhizhou’s expression changed from astonishment to deep thought, to agreement, and finally to appreciation.
“Is this the publicity method that Boss Pei personally taught you?”
“Indeed, it is very compatible with the publicity plans for the previous projects.”
“But it’s not good for you to tell me something so precious, right?”
Ye Zhizhou felt that the “Pei family publicity method” was quite ridiculous at first glance. He wondered if Meng Chang had imagined something and created a term to deceive him.
He was too lazy to do the publicity plan himself. Then, he asked me to do the publicity plan myself. He pushed the job that originally belonged to him to me. Then, he pretended to teach me something?
That would be too bad if that was the case!
However, Ye Zhizhou completely dismissed this idea with Meng Chang’s in-depth revelation. The more he heard, the more he felt that it made sense!
The name “Pei Family Publicity Method” might have been created by Meng Chang. It sounded a little old-fashioned and did not match Boss Pei’s temperament. However, he had to admit that Tengda Corporation’s publicity plan for most projects had really followed this route from the past to now!
Boss Pei did this, and so did Meng Chang.
Meng Chang also achieved success by following this method. This was enough to show that the Pei family’s publicity method had been tested.
In that case, Meng Chang sharing the Pei family’s publicity method with him or the other person-in-charge was not being lazy, but a very generous action!
However, he could not spread such a precious publicity method. The consequences would be very serious if it was spread.
Meng Chang nodded. “Therefore, only the people in charge know about the Pei family’s publicity method. It must be kept highly confidential!”
“I would never reveal anything if it was an outsider.”
“However, since Boss Pei is willing to impart the Pei family’s publicity method to me, he must still hope that the Pei family’s publicity method can be promoted within Tengda. As long as it is spread among the person-in-charge of Tengda and can bring popularity to Tengda’s various projects, there would be no problem.”
Ye Zhizhou nodded. “Don’t worry about that. The people in charge of Tengda will definitely be trustworthy in terms of confidentiality!”
There was more than one thing that needed to be kept a secret. For example, the previous Tengda spirit manual was actually kept a secret by the various person-in-charge. What’s more, the confidentiality effect was very good.
Of course, this was no exception.
“Alright, I’ll briefly explain my thoughts on the game’s publicity.”
After reminding him about the prerequisites, it was time to guide the Pei family’s publicity method.
Meng Chang might have already finished explaining the core and principle of the Pei family’s publicity method but it was obviously unrealistic for him to study calculus directly after teaching 1 + 1 = 2 since Ye Zhizhou indeed did not have any marketing experience.
Therefore, Meng Chang specially came to experience the game so that he could understand the project in depth. He could think of a publicity plan and use a more ingenious method to guide Ye Zhizhou so that he could help Ye Zhizhou with the publicity work.
“The essence of the Pei family’s publicity method is to start from the most unacceptable point on the surface of a project.”
“I briefly experienced this game just now. The point that my first reaction was not accepted should be the best publicity point.”
“You’re a game designer. You should know this better than I do.”
Ye Zhizhou pondered for a moment. “If that’s the case… I think there should be three unacceptable points about the game ‘Safe and Civilized Driving’. We’ve already discussed it when we were developing the project.”
“First, many players want to be able to vent their emotions by playing games. They want to do things that are different from reality. Therefore, games that can rampage through and destroy cars in the game are born.”
“Even if you can’t snatch a car and smash it, most racing games will try their best to reduce or close the car damage. They will reduce the price that players have to pay after the collision.”
“On the other hand, ‘Safe and Civilized Driving’ is just like his name. Everyone in this game has to follow the traffic rules. They have to repair the car and be hospitalized if they are scratched and in a car accident. Players have to receive similar restrictions in the game. This is obviously unacceptable to some players.”
“Second, in order for players to drift better, many racing games would make some adjustments to the driving sense so that keyboards and controllers could also drift simply. This would greatly reduce the threshold for players to play.”
“On the other hand, ‘Safe and Civilized Driving’ is as difficult as some realistic racing simulators. Not only that, but its threshold is even higher because it has to complete strict training stages and repair car failures.”
“Third, the peripheral design is very expensive for ordinary players.”
“For gamers who understand the industry, our equipment is considered cheap compared to foreign direct steering, hand brakes, and GL seats. However, for gamers who have not come into contact with the price of these equipment before, the cost is high.”
Meng Chang nodded. As the person-in-charge of the project, Ye Zhizhou obviously knew the situation of the project very well.
“The publicity plan can also revolve around these points.”
