Chen Yufeng calmed down and watched the entire promotional video seriously from beginning to end again. He did not dare to miss out on any details.
This promotional video gave Chen Yufeng a very bad impression because this promotional video directly revealed the worst side of the entire live-stream industry at first glance. It was equivalent to exposing the scars of all live-stream users.
While people who lacked self-control would always be addicted to some kind of entertainment and could not push all the blame to live-streams, it was also undeniable that live-streams, mobile games, short videos, and other forms of instant entertainment were easier to kill time compared to other forms of entertainment.
The key was how to interpret this.
This promotional video had obviously chosen the worst interpretation.
However, Boss Pei had made the decision. That meant that this promotional video had its merits. In fact, the entire promotional video might have been instructed by Boss Pei!
That meant that everything could not be so simple and shallow. There must be a deeper meaning!
Chen Yufeng racked his brains. He tried his best to understand the deeper meaning behind this promotional video by combining Boss Pei’s various requests for the Bunny Tail Live-Stream and the various businesses that Tengda Corporation already had.
Suddenly, Chen Yufeng’s eyes lit up.
eHe quickly asked Ma Yang, “Boss Ma, didn’t Boss Pei say before that Bunny Tail Live-Stream would not fake popularity, and would not marginalize? Such values would not be tolerated and they would be severely punished according to relevant laws and regulations?”
Ma Yang pondered for a moment. “Yes… that’s what he said.”
“He emphasized three points: First, do not poach the live-streamers, do not force them to stay and do not make requirements for the length of videos. Second, disallow guilds, do not create fake popularity and agreement gifts, and all data have to be completely real. Third, strictly abiding by the law and regulations, those who marginalize, insult others or have wrong values would be severely punished.”
“These three points were specially instructed by Brother Qian. His tone was very serious. He did not say much else.”
Chen Yufeng’s face lit up instantly. “That’s right! Everything makes sense now!”
Ma Yang looked confused. “Everything makes sense now?”
Chen Yufeng said happily, “It matches the contents of the promotional video!”
“Actually, I should have thought of this long ago. Why would Boss Pei be satisfied to completely replicate the model of other live-stream platforms? It must be different since it’s Tengda Corporation’s business!”
“This is especially obvious when you combine it with Boss Pei’s usual mode of operations.”
“Boss Pei might not have explicitly told us how to run Bunny Tail Live-Stream, but he gave us enough hints through his suggestions and promotional videos!”
Ma Yang blinked, his long face filled with suspicion. “Really? Tell me, exactly what’s the case?”
Chen Yufeng explained, “First, the timing that Boss Pei chose is very subtle.”
“Obviously, Boss Pei has been paying attention to the development of the live-stream industry. However, he did not enter during the initial stages of the live-stream industry. Instead, he only entered when the competition between the major live-stream platforms reached its climax. This brought unprecedented competitive pressure to Bunny Tail live-stream. It doesn’t look like a wise move.”
“However, what if we think from another perspective?”
“There would be very few users watching the live-stream during the initial stages of the live-stream platform. All sorts of business models would have to be slowly figured out. At this time, being the first bird to stand out and the vanguard team would definitely be able to obtain good returns, but there would also be the risk of others taking advantage of them. Just like those veteran live-stream platforms, they spent a huge sum of money to develop the business model of live-streaming. However, they were quickly impacted by the emerging live-stream platform and were on the verge of collapse.”
“What’s the benefit of entering now? On the one hand, we can directly observe the business models of other live-stream platforms, avoid the detours that they have already taken, and reduce the cost of trial and error. On the other hand, we are facing a mature market. We don’t need to nurture user habits. We can directly poach high-quality users from other platforms as long as our platforms do well. Finally, and most importantly, in the current situation, the competition for live-stream platforms might seem to be reaching a climax, but it is far from going downhill. We still have new areas to expand!”
Ma Yang was skeptical. “So what should we do?”
Chen Yufeng: “We have to follow Boss Pei’s usual style.”
“Differentiation is an important reason why Tengda Corporation has always been successful. Be it take-outs, internet cafes, gyms, games, or movies, Tengda Corporation is working hard to overturn existing rules in the industry.”
“Obviously, it is the same for live-streaming.”
“It would definitely be very difficult for Bunny Tail to succeed because other live-streaming platforms would have a very strong lead if we were to simply imitate the model of other live-streaming platforms.”
“That’s why we have to make our own model!”
Chen Yufeng took a pen and paper and quickly wrote and drew on it as he spoke.
“Boss Pei’s three requests are actually directed at the chronic illness of the live-stream platform: Poaching live-streamers randomly, causing the industry to be impetuous and chaotic; creating fake data, causing bad money to expel good money, and creating a false direction of content that ’emphasizes heat and no-substance’. Thus, it triggered live-streaming phenomena such as marginalization, verbal abuse, and excessive vulgarity.”
“In short, the current live-streaming industry, from platforms to streamers, is basically disregarding everything for the sake of popularity. It’s inevitable that the sand would fall and the entire live-stream environment would be mixed with good and bad.”
“On the other hand, live-streaming is a very interesting and easily addictive form of light entertainment. It has a huge market potential and affects a wide range of people. Once something goes wrong, it would cause a very bad influence. Not only would it affect the audience on the platform, but it might also affect the entire society’s public opinion and value direction.”
“On the other hand, Bunny Tail Live-Stream obviously cannot walk this old path.”
“On the surface, this promotional video is firing at the entire live-stream platform, but in fact, it is attacking the negative impact the live-stream platform has on people’s lives. If we don’t limit the negative effects of the live-stream, then this promotional video is scolding itself. However, if we limit the negative effects of the live-stream, this promotional video is equivalent to us highlighting the difference between the Bunny Tail Live-Stream and other live-stream platforms!”
Ma Yang nodded repeatedly.
Chen Yufeng made sense!
At this stage, live-streaming platforms were indeed a little messy. Previously, several live-stream platforms had made some big news and were singled out to be criticized. However, even though live-stream platforms had changed many times, their pursuit of popularity was still engraved in their bones.
Many viewers who liked to watch live-streams did not want their live-streams to be monitored and restricted. This kind of feeling was understandable, but this kind of thinking was unrealistic. The key was still to what extent.
People were very curious. Obviously, the content of a live-stream that went against the norm could attract a lot of attention, but it would also cause a terrible social impact. They would definitely resist it.
Chen Yufeng continued, “Therefore, if we consider this direction, I think we can consider three aspects of the future development for Bunny Tail Live-Stream.”
“First, we have to strictly adhere to Boss Pei’s requirements: the streamers are free to come and go, real data and we have to strengthen the regulation and guidance of the content of the live-stream. We can hire more moderators and train them more strictly to do this.”
“Second, we have to work on content that is different from other live-stream platforms.
“We have to work on normal live-stream contents, such as game live-streams and outdoor live-streams. However, we have to set stricter requirements for our own platform’s streamers as compared to other live-stream platforms.”
“For example, can’t use vulgarities in a live-stream, can’t criticize others, can’t transmit the wrong value orientation of ‘laughing at poverty but not at prostitution’ to audiences, they can’t use all sorts of methods to cheat audiences for gifts nor could theyy lure people to spend money by hogging or building a fire.”
“It’s not a problem for them to play games and share about their lives. Our platform will welcome such streamers. However, we don’t welcome streamers who are playing for sensationalism and taking advantage of the popularity. Such users could go to other live-streaming platforms.”
“Of course, such people live-stream for the sake of popularity and money. They shouldn’t be interested in our small platform.”
“More importantly, our platform wants to release content that other live-stream platforms do not have.”
“I heard that Boss Pei’s ‘Useful App’ is developed with professors, young scholars, and graduate students in the university. They are working hard to create a knowledge-based content platform. Can we use this relationship to link up?”
“For example, we can invite some professors, young scholars, and graduate students to our live-stream platform to give some public lectures. At the same time, we can create copyright protections like ‘Useful App’ and make these content exclusive to our live-stream platform.”
“Lastly, we have to work on the functions of the live-stream platform.”
“For example, the professors and young scholars who give public lectures would not come every day. There is no need to repeat the same content several times.”
“That’s why we need to develop a better replay function. This big boss’s live-stream also has to become his personal channel. It can be very simple and fast to replay the previous content.”
“In addition, we can develop many modes. Apart from the regular ‘entertainment mode’, we can also develop ‘focus mode’ and ‘learning mode’.”
“Entertainment mode would display everything on the live-stream platform normally.”
“In the focus mode, only specific types of live-streams are shown. These live-streams are all learning and work-related live-streams. The live streamers listen to light music while reading books and revising, not interacting with fans. Fans can also listen to light music and do their own things in this live-stream.”
“This principle is like a self-study room. If you study by yourself, you will always be tempted by this or that. It is very difficult for people with poor self-control to persevere. However, if everyone is learning in the environment of the self-study room, then the efficiency of those with poor self-control will also increase.”
“The focus mode is to simulate the atmosphere of the study room in the live-stream to increase efficiency.”
“On the other hand, the learning mode only shows specific types of live-stream content, including the live-streams of professors and young lecturers, as well as replays of the content that they have already talked about.”
“They can’t leave once they enter either the focus mode or learning mode. Before entering, users can choose their own time, from one hour to three hours. This can effectively increase efficiency.”
“Of course, we will also have a lot of expandable content in the future. For example, GPL league live-stream, Tengda Games live-stream, Fei Huang Workspace’s custom-made web series and so on can be broadcasted live on Bunny Tail Live-Stream.”
“However, these contents are rather far away. In the beginning, we still have to stick to Boss Pei’s established approach and take a different route. It would be much less popular than other live-stream platforms but as long as we stick to the real data and insist on bringing high-quality content to users, there will be a day when Bunny Tail live-stream will stand out from many live-stream platforms!”
Ma Yang agreed deeply. “Yes, that does sound reasonable. It’s Brother Qian’s style.”
“Let’s do it this way then!”
