Pei Qian continued reading the latest news in his office.
FV Team’s Los Angeles documentary had already been released, and it received a hot response.
FV Team had signed a huge contract with the live-stream platform during the Chinese New Year period. They had also taken on many endorsements. Many of them expressed their willingness to invest in FV Team. The team’s valuation skyrocketed.
Wu Yue had not reported exactly how much they had earned but Pei Qian guessed that it would not be too little.
Back then, Pei Qian had spent three million yuan to buy 70% of FV Team’s shares. Now, FV Team would be earning money for Tengda whether they signed live-stream platforms, accepted endorsements, or sold shares.
What’s more, brands were an important representation of E-Sports Club’s value. FV had achieved results and fame, and various capital had come to invest. The club’s valuation had risen, which meant that Pei Qian’s shares were also increasing many folds.
The shares that he had bought for three million yuan could easily be raised to tens of millions. It grew ten times more valuable in an instant.
What’s more, Pei Qian was stuck in a bad place. He would make too much money and it would hurt if he sold it. If he did not sell it, the club’s profits, dividends, and the advertising effect of fame would continue to make money.
Both advancement and retreatment were knives. This made him feel despair.
Pei Qian was feeling melancholic when someone knocked on his office door.
He looked up and saw Zhang Yuan.
“Boss Pei, I’m here to report about the GPL sponsors and live-streaming rights auction.”
“The transfer fees for DGE’s team members have been paid, a total of 13 million yuan. The exclusive title sponsorship of GPL has been bought at the price of 26 million yuan a year by Shenhua’s cell phone. The collaboration price of a single type of business is 6 million yuan a year. At the moment, there are already computer manufacturers, external manufacturers, sports clothing, snacks, and many other manufacturers bidding for it. It’s a total of 42 million yuan. The broadcasting rights have been given to three live-stream platforms, each offering about 12 million yuan…”
“All these funds added up to about 110 million a year.”
Pei Qian suddenly felt that something was amiss. “Wait a minute, why does it seem to be higher than the price you mentioned before?”
Zhang Yuan nodded. “That’s right, Boss Pei. That’s because I followed your instructions and got these sponsors to pay in installments so that the money would be distributed every month.”
“The sponsors are very grateful. This greatly reduced the pressure on their funds, so the bidding became even more intense.”
“What’s more, there are some partnerships in negotiations. If they succeed, it should not be a problem to get another ten to twenty million yuan as sponsorship.”
Pei Qian could not help but freeze.
What the fu*k did it mean that the sponsors were very grateful to be paid in installments!
Was it alright for the bidding to become more intense?
You have completely mistaken! I just wanted to distribute the funds so that I could burn more money every month!
Pei Qian felt a little tired after listening to Zhang Yuan’s report. He nodded and said, “Alright, I understand.”
Zhang Yuan could not help but feel emotional seeing Boss Pei’s expression.
As expected of Boss Pei!
The GPL league had only been held for less than half a year, and he had already earned more than a hundred million yuan. Yet, Boss Pei looked very relaxed, not excited at all.
Of course, more than a hundred million yuan was not a big sum to Boss Pei.However, it was earned from GPL league after all.
Most E-Sports competitions were still burning money to buy popularity throughout the entire world. There were very few E-Sports leagues and they were the only one able to obtain so much sponsorship and earn so much money!
Boss Pei was not surprised or excited by such a historical improvement.
It looked like Boss Pei had higher expectations for the GPL.
Yes, I have to continue working hard!
Zhang Yuan silently encouraged himself in his heart. He decided to follow Boss Pei’s example and continue to do a better job at the GPL. Then, he left.
Pei Qian felt restless after Zhang Yuan left.
He stood up and walked around the office twice.
“No, this sum of money is too much. I’m afraid I won’t be able to spend it all.”
“We can’t spend more money on Mission and Choice. It would be troublesome if we delay the progress and affect settlement. We might have already decided on a new project for Thriller Hostel, I’ve earmarked some funds. Such a project would take a long time to begin with. I’m afraid the working period would not be guaranteed if I add more money.”
“I have to think of a way to burn money quickly without affecting settlement.”
“Hmm… Since that’s the case, I’ll arrange for the live-stream platform!”
“At this critical juncture, I still have to rely on Old Ma, this trusted aide.”
Pei Qian immediately sent Ma Yang a message, asking him to come to the office.
In fact, Pei Qian had long planned to create a live-stream platform to burn money. There were two main reasons why he had not taken action yet.
First of all, the live-streaming platform required a lot of funds. Previously, Tengda had other ways to burn money. It was not easy to squeeze out excess funds to create a live-streaming platform.
Secondly, the live-streaming platform was currently a newly-established industry. The major live-streaming platforms were burning money but the battle situation was still unclear. Pei Qian was afraid that if he created a live-streaming platform that became popular, he would have an advantage in the beginning of the live-stream war. It would be difficult to lose money.
Thus, Pei Qian decided to wait for a few live-streaming platforms to divide up the market share before entering the venue slowly. He would keep a low profile and follow behind these platforms to burn some money. That would be safer.
Tengda had a huge sum of money that could not be spent now. Several large live-stream platforms had more or less divided the live-streamers and viewers. Small live-stream platforms began to show signs of failing, and the situation of the live-stream war became clearer.
To Pei Qian, this was the perfect opportunity to incur losses.
Thus, Pei Qian finally made up his mind to get Old Ma to take charge of this matter.
Ma Yang arrived before long.
“Brother Qian! Is there anything I can help you with? Is there any new product that you need me to do live commerce?” Ma Yang’s long face was filled with anticipation.
Pei Qian raised his hand. “No need!”
Pei Qian had asked Ma Yang to reverse-engineer the Fully-Automated Smart Bickering Machine previously. However, he had not expected the Bickering Machine to become even more popular.
Thus, Pei Qian would not take the risk again. He did not want Ma Yang to ‘live commerce’ any more Tengda products.
However, Pei Qian did not take his anger out on Ma Yang. Even if he had to split the blame, the first one to blame should be Chen Yufeng, who was in charge of writing the manuscript. Old Ma had tried his best after all. He had been talking about the shortcomings of the Fully-Automated Smart Bickering Machine the entire time. However, what could he do if the audience wanted to buy it?
Pei Qian asked Ma Yang to sit down and said, “I have a very important task for you this time.”
“I told you before that when the time is right, we will create a live-stream platform for you to be the CEO. Now, the time has arrived.”
Ma Yang’s eyes lit up. “Really? Brother Qian? That’s great!”
“To be honest, I’ve improved a lot during these few months of live-streaming. I’m definitely the CEO of this live-stream platform based on experience and ability!”
“Leave this to me, Brother Qian, don’t worry!”
Pei Qian nodded. “Yes, I believe in your ability as well. How about this? Don’t get too excited. I’ll briefly explain how this live-stream platform works.”
Ma Yang’s expression turned serious as he listened intently.
Pei Qian organized his thoughts and said, “First, the name of this live-stream platform.”
“At the moment, live-streaming platforms are mainly divided into two types. One type is like Waiwai Live-stream, ZZ Live-stream, the other type is like Cat Ear Live-stream, Wolf Fang Live-stream. The former is mainly some veteran live-streaming platforms, but these names are obviously not suitable anymore.”
“Not only must the name of the live-stream platform be easy to remember, it must also have a clear meaning. For example, Cat Ear live-stream’s mascot is a cat, and the gifts are all cat food, canned cat food, and cat sticks. That would make users feel closer to it.”
“What’s more, the name should be more cute. That way, it would fit the relaxing and happy atmosphere of the live-stream.”
“Therefore, we have to come up with a name in the style of the second type.”
Ma Yang nodded furiously. “That’s right, Brother Qian. I fully agree!”
Pei Qian continued, “I’ve decided that our live-stream will be called Bunny Tail Live-Stream. The mascot will be a rabbit, and the gifts will be vegetables, carrots, and the like.”
A look of confusion appeared on Ma Yang’s long face. “Brother Qian, why isn’t it called Fish-Catching Live Broadcast? This fits the requirements of the name as well. What’s more, our Fish-Catching Internet Cafe and Fish-Catching Take-Out have already become famous. Wouldn’t it be easier for everyone to remember if it’s called Fish-Catching Live Broadcast?”
Pei Qian laughed in his heart. Fish-Catching Internet Cafe and Fish-Catching Take-Out had already become famous. That was why he did not want to live-stream Fish-Catching Live!
No matter which industry they were to enter, the chances of success would be greatly increased as long as it was related to Tengda’s existing businesses.
Pei Qian was afraid that Fish-Catching live-stream would somehow become popular. That was why he decided to call it a bunny tail live-stream. He wanted to prevent the users from connecting this live-stream platform with Tengda.
What’s more, the true meaning of the live-stream of the rabbit’s tail was ‘something’s days are numbered’. It hinted that the live-stream platform would not be able to sustain for long before it could not make ends meet and would end up bankrupt. That was Pei Qian’s beautiful wish.
However, these reasons could not be explained to Ma Yang.
Pei Qian cleared his throat. “There are too many live-streamers on the market now called with XXX-Fish. They are like flagfish, sharks, salted fish… There are so many of them. Our name would not be recognizable if we fight them to the death on this end. It would be easy for us to disappear and be buried.”
“However, there is no live-stream platform with bunny in the market now. It would be more memorable to call it a Bunny Tail Live-Stream.”
Ma Yang nodded. “I see. Brother Qian, you’re right.”
Pei Qian heaved a sigh of relief. Indeed, Ma Yang was easy to fool.
He continued, “There are a few key points regarding the Bunny Tail Live-Stream that you must remember.”
“First of all, we don’t have to poach the streamers or force them to stay. All the streamers are free to come and go as they please on our platform. We don’t have long term requirements for all the streamers. We can broadcast as long as we want.”
“Secondly, the platform does not fake anything. The number of people in the room is what it is. The gift should be as much as it should be. Reject guild membership, not make fake popularity, and not make any agreement gifts.”
“Lastly, strictly adhere to the relevant laws and regulations. Those who play the game of marginalization, those whose verbal insults cause adverse effects, and those whose value direction is incorrect, will be severely punished.”
