The deciding battle had kicked off!
T-K Group’s new health supplements brand was a direct attack at Lanxin Company.
Lanxin Company experienced a major blow.
Firstly, T-K Group had poured in major efforts in promotion and advertising. They even paid money to several magazines so that they would publish a special report on T-K Group’s health supplements, to let the public better understand their products.
After suffering an earlier defeat by Lanxin Company’s peripheral attack, T-K Group had learned how to utilize the same strategy to successfully repackage their company reputation and brand image.
In Chu Jingnan’s own words, this move was called “giving someone a taste of their own medicine”.
At the same time, they were also making use of the internet to hype up their research team and technologies, in order to present to the public the company’s far-reaching capabilities.
Lanxin Company had Du Ruo and Traditional Chinese Medicine Master Du Shinan as their trump cards.
T-K Group had a solid foundation build over 70 years, as well as a research team with the most elite researchers and most advanced technology.
It was hard to tell who was in the better position.
Nevertheless, the Group had already attained its goals.
Although they didn’t manage to completely crush Lanxin Company, they managed to improve their image among the public, and now stood shoulder to shoulder with Lanxin Company.
Next up, T-K Group just had to exhibit their own power and capabilities during the deciding battle, and they would be able to defeat Lanxin Company.
Yan Shaoqing couldn’t help smiling bitterly. “T-K Group has really developed a Traditional Chinese Medicine health supplement product. Look at how aggressively they are moving. It appears that they have every intention of fighting to the death with us this time.”
In terms of products, T-K Group now had a Traditional Chinese Medicine health supplement product.
In terms of corporate power, T-K Group was a world-famous major enterprise.
Lanxin Company’s previous few victories afforded them no advantage at all in this deciding battle. They were on the losing end right from the start.
Zheng Yifan said, “The marketing and sales report sent this afternoon showed that sales of all our health supplements products have declined. At the same time, T-K Group’s Traditional Chinese Medicine health supplements product is gradually taking over Country Z’s health supplements market.”
This result caused a commotion within the Lanxin Company.
Ouyang Feng said, “Lanxin Company’s share price fell significantly because of this.”
He indicated at some stock market figures.
The atmosphere in the meeting turned even more solemn.
Wen Xinya sat at the head of the table, flipping calmly through the documents. “T-K Group has invested more resources in this deciding battle than I expected. It looks like they are very confident about this battle.”
The documents detailed the T-K Group’s new Traditional Chinese Medicine health supplement product.
It looked like a normal set of data, but one could actually discern many things from it.
Si Yiyan had taught her how to closely analyze data in order to pick out all the hidden information within. He had relied on this sensitivity to details to gradually weasel out all sorts of information on the Korean-Chinese Alliance.
Zheng Yifan looked somewhat grim. “T-K Group is moving so aggressively. How should we react?”
Since Miss Wen had already surmised T-K Group’s motives, he guessed that she must have some solution to the problem. Although he had a lot of confidence in her, he was still very worried about the situation.
Wen Xinya raised one eyebrow and asked, “What were the key principles of the guerrilla warfare which our founders waged?”
She didn’t answer Zheng Yifan but asked a seemingly unrelated question.
Dumbfounded, everyone was momentarily at a loss for words.
Ouyang Feng grinned. “When the enemy halts, I harass him. When the enemy is tired, I attack him. When the enemy advances, I retreat. When the enemy runs, I pursue him. But what has this go to do with T-K Group’s takeover war?”
Ouyang Feng was not that anxious. This girl, Wen Xinya, had all sorts of wonderful ideas in her head. If T-K Group wanted to pit their brains against hers, she was capable of playing mind games with them until their heads spun.
Everyone looked at Wen Xinya with confused expressions.
Wen Xinya continued, “This takeover battle we are engaged in with T-K Group—at this stage, which part of the aforementioned principle do we fit in?”
Her finger tapped gently against the wooden meeting room table.
Everyone knew her habits. She would do this little action every time she was confident she had the situation under control.
Li Mengjie spoke up. “When the enemy advances, I retreat!”
An uneasy silence fell across the meeting room at her words.
Everyone shot peculiar looks at Wen Xinya. She couldn’t be serious about fighting a guerrilla war with T-K Group!
Wen Xinya said calmly, “Don’t look at me like that. Countless scientific studies have proven that this type of warfare is suitable for nearly every type of battle. Whether it is on a real battlefield or on the market! I am indeed planning to make use of this set of war principles.”
Although guerrilla warfare was not your standard war strategy, it ranked extremely high in terms of mobility, flexibility, initiative, intensity of attack, and speed.
It looked like a simple strategy, but not everyone was able to carry it out properly.
What Wen Xinya liked most about this strategy was the high level of initiative, the intensity of attack and speed.
T-K Group had made the first move in this deciding battle and Lanxin Company was now caught in a dire situation. They would have to fight a guerrilla war if they wanted to regain the upper hand.
Wen Xinya raised one imperious brow. “Otherwise, should we just lay down passively as they attack?”
Perhaps after Lanxin Company’s earlier victories over T-K Group, it was very difficult for everyone to come to terms with the sudden threat that Lanxin Company was in.
Yan Shaoqing muttered. “T-K Group is moving so aggressively now that we truly cannot meet them head-on. We must indeed avoid a direct impact and quietly try to seek out their vulnerabilities before counterattacking.”
He had already smartly discerned that Miss Wen must have some other plans behind her guerrilla warfare.
Wen Xinya nodded. “T-K Group’s first step was to reestablish their product standing in the health supplements market. The next step is to rebuild the company’s reputation and its brand image. As a result, they will spare no efforts in carrying out a major advertising and promotion campaign. We don’t need to face them head-on now. Their fighting spirit might be aroused by this first wave, but they will tire by the second wave, and finally, be completely exhausted by the third.”
If Lanxin Company refused to react, T-K Group’s bravado would quickly deflate as they pursued this one-man show.
“We must also guard against Genesis Investment Company, and disrupt their takeover plans for us. I am afraid everyone must work extra hard this period.”
Chu Jingnan would never give up on his takeover plans for Lanxin Company. His investment team was currently preparing to quietly finagle their way into Lanxin Company, while it was being subdued by T-K Group. If they succeeded, their venom would spread throughout Lanxin Company and gradually erode the firm.
Wen Xinya’s little speech had covered all the main points of the problem.
A calm descended over everyone’s hearts. They managed to survive such a difficult situation previously and even turned it into a victory. There was no reason for them to start fearing T-K Group now.
