Long before T-K Group’s products fully entered the health supplements market in Country Z, they spent huge financial resources and made three seasons of promotional advertisements. There were more than 20 types of advertisements and nearly ten promotional videos.
Their original intention was to invest these advertisements and promotional videos in a unified manner to cover all major TV channels and Internet TV channels in Country Z, including large screens in public places and roadside bus station advertisements. Even taxis, etc…
However, Lanxin Company’s peripheral battles damaged the company’s reputation and brand image and disrupted their plans.
In order to restore the company’s reputation and brand image, they could only put out the first phase of advertising, and also to teach Lanxin Company and NBJ a fierce lesson.
Their strategy was quite successful.
Because they knew very clearly the consumer psychology of people in Country Z, the advertisements were all well-made, spectacular, big, well-known, thus their product would be well-received.
They were well acquainted with the consumer psychology of Country Z. Therefore, they had applied the right method and put in a lot of energy, material, and financial resources into advertising to break through the country’s health supplements market in one swoop.
However, their plans failed.
The news shocked everyone at T-K Group like a thunderstorm while they were celebrating the success of their response plan and discussing the investment of the second phase of advertising.
Their first advertisement was launched, but instead of a sales boom, the sales slowed.
Almost the worst plateau in T-K Group’s history.
Their products were treated coldly!
In the projection in the conference room, an advertisement similar to T-K Group’s first phase was launched, and a similar promotional video slapped them across the face fiercely.
Everyone was stunned, in disbelief and even speechless.
Jose lost his temper and swept the pile of documents in front of him onto the ground fiercely. “Oh, I can’t believe my eyes, how can the people of Country Z be so despicable and shameless, copying our advertising plan and creativity, they are basically robbers. I actually wanted to do business with such a group of people, what an insult to my personality.”
Jose had never encountered such despicable, cunning, rogue, thieves and this had simply refreshed his outlook on how low people could go.
People in Country Z were indeed a group of humans without quality and morality.
Chu Jingnan leaned on the back of the chair and looked at the angry Jose casually. “Let me remind you that they are not plagiarising, but imitating.”
T-K Group’s strategy of putting out the first phase of advertising made him appreciate Jose’s mind and determination. With his strengths and shortcomings, Jose’s IQ was clearly proven.
However, Lanxin Company’s response was also very unexpected!
The imitation, the copying, really brought out the true colors of the Z people.
This insidious approach had made him even more curious about the identity of the boss behind Lanxin Company.
Jose yelled angrily, “What’s the difference between imitation and plagiarism? I want to sue them. I want to slam them into ruins.”
Yes, in response to Lanxin Company’s move this time, he intended to use legal means to safeguard his interests. This time, he must make Lanxin Company and NBJ suffer heavy losses.
Chu Jingnan’s lips showed a taunting smile. “I think Mr. Jose should have a deep understanding of the national conditions of Country Z before making a decision to sue them.”
Lanxin Company was quite clever in dealing with T-K Group.
They knew very well that they could not fight them in terms of power, financial resources, physical strength, or manpower.
Therefore, instead of confronting T-K Group directly, they surrounded them, flanked their sides, and caught them off guard. Fighting and retreating, letting T-K Group stand on its own feet.
Jose had lost his mind because of his anger. “They will be punished by law.”
His roaring voice echoed in the silent conference room, and everyone who participated in the meeting did not dare to breathe!
Lanxin Company’s unusual tricks frequently made T-K Group a behemoth, making them tired and overwhelmed by headaches. No one thought that a small company that was not listed on the market could hit them again and again.
“In Country Z, imitations and copying have always occupied the mainstream market. It is not impossible for Mr. Jose to sue them, but T-K Group will be deeply involved in these for a long time to come. The lawsuit of a small company that cannot stand on the stage will not only affect T-K Group’s company reputation but also its brand image. Our plan to invade the health supplements market in Country Z will also be hindered and affected. Most importantly, putting our energy into spending on these lawsuits, the acquisition plan cannot be fully launched, contrary to our purpose. By entering the gates of Country Z, Mr. Jose will naturally have to follow the rules of the country and he must abide by the rules of Country Z.”
Chu Jingnan sighed slightly. This time, the cooperation with the T-K Group was obviously not very pleasant. He was only an investor who was responsible for assisting the acquisition and did not have the power to interfere with any decisions made by T-K Group.
Jose was so stunned he seemed to have swallowed a fly. It turned out that Lanxin Company clearly knew that they could not use legal weapons to defend their rights and interests.
Chu Jingnan said, “Lanxin Company has its own strengths and shortcomings. They cannot fight in terms of financial strength, but when it comes to the national conditions of the Z country, they know better since they are the natives. So they started from the national conditions of Country Z, you will only lose.”
Although, as an investor, he should have done everything to prevent this situation T-K Group was in, this was a decision-making problem within T-K Group. He still did not want to fail this battle because even if it was not his fault, the failed acquisition was a stain that he could not wash away in his life.
Jose’s anger woke up, his heart filled with indignance.
Someone in the conference room asked, “So now, should we invest in our second phase advertising?”
He had been thinking about this issue. Advertising campaigns were their most powerful weapon. It was a pity to abandon them in this way.
Chu Jingnan smiled slightly and stopped talking.
In the next topic, he was not suitable for participation.
It was the investor’s fault when there was interfering with any decisions within the T-K Group and causing the acquisition to fail.
Jose snapped. “If our second phase of advertising is online, Lanxin Company will definitely use the same methods to surround us, so the second phase of advertising must be invested in, but the strategy must be changed. The third advertisement must be put on the market together with the second, in addition to strengthening the promotions of the media network. I don’t believe they can cope with this attack from T-K Group.”
The second phase of advertising was huge and amazing. Even if Lanxin Company wanted to imitate, could they?
By the time they imitated them, their ads would have already become popular, and then they would be humiliating themselves.
There was a smile on Chu Jingnan’s lips. This Jose had some brains, but he did not know how Lanxin Company would respond to the “roll-in” attack of T-K Group.
He suddenly looked forward to it!
