The product launch officially commenced after Old Mr. Wen made his opening speech.
Everyone applauded enthusiastically.
Amidst the applause, Wen Xinya walked towards the stage gracefully.
The bright light was scattered all over her, and she looked noble yet untouchable. It was as if she was the brightest moon in the sky that had consumed all of the light in the universe.
The diamonds on her body sparkled beneath the bright lights. There were some people who thought that her jewelry was too plain. However, they now found it blinding, especially the thin necklace on her neck which was bright and glittery like constellations in the sky.
Some people from the crowd even yelled agitatedly, “Wen Xinya, Wen Xinya, Queen! Begging for your mercy!”
The sudden outburst soon seemed less abrupt as others joined in. “Wen Xinya, I love you, I love you, just like mice love rice…”
The outburst made Wen Xinya miss a step and almost lose her balance.
The reporters had managed to snap that moment.
Even the guests burst into laughter. However, they did not expect that Wen Xinya would earn herself so many fans within just three years of moving back to the Wen Family home.
Wen Xinya found her balance and wondered to herself… Should I turn around and wave or something?
No, that will make it seem as if I’m some sort of a political leader.
Wen Xinya was at a loss for what to do, for she had never had a fan club before.
However, before she could even make a decision, she had already reached the stage, where she greeted the shareholders and directors before hugging Old Mr. Wen.
Old Mr. Wen patted her on the back and tacitly encouraged her.
Extremely touched, Wen Xinya walked towards the microphone and said smilingly, “Thank you, everyone, for taking the time out of your busy schedules to attend the product launch of Ai Shang Cosmetics, the daughter company of the Wen Corporation. I’m Wen Xinya!”
Her loud and clear voice was amplified by the microphone, and she seemed just like a phoenix that was resplendent and beautiful, almost ethereal…
The crowd got agitated again.
Wen Xinya continued smilingly, “I believe everyone knows that I took part in the advertising management of Ai Shang’s product launch, and I was also involved in managing the publicity works. Next up… is the red carpet catwalk. Perhaps, you might be wondering why there is a red carpet when it’s not a film award ceremony. Well, I shall feed your curiosity. This is an advertising strategy that we’ve adopted. Ai Shang Group has invited dozens of famous celebrities to join us in promoting the concept of nourishing your skin with fruits. Do you guys wish to achieve skin that is as flawless and perfect as your favorite celebrities? Ai Shang will help you achieve your goals.”
Wen Xinya was indeed shrewd and intelligent. She actually came up with the idea of catching more attention by using celebrities and a red carpet.
At this moment, a large door on the left opened and the red carpet was rolled across the ground.
Numerous familiar faces then graced the red carpet and entered the venue, one by one. They were all clad in lavish gowns and suits and they all had a rainbow fruit scarf on their bodies. Rainbow fruits were Ai Shang Cosmetics’ product logo.
The reporters snapped away frantically, and the crowd also broke into gossip.
Everyone was discussing about the celebrities, though they did not forget that the celebrities were sponsored by Ai Shang Group.
The red carpet walk proceeded very smoothly, the association of Ai Shang and celebrities making it easier to attract consumers.
Hence, the red carpet was undoubtedly successful.
Old Mr. Wen remarked, “Old people really can’t compare to the young. You’ve got such unique concepts and perspectives. I’m impressed that you could come up with this.”
It was mandatory for brands to invite celebrities to their product launches. However, most celebrities did not seem too special once they blended in with the crowd. Wen Xinya managed to create more clout for the brand by assembling celebrities and making use of a red carpet. It was visually appealing as well. How amazing.
Wen Xinya smiled and said, “Grandpa, you’re not old at all. I remember Chairman Qian probing you for anti-aging formulas. He kept talking about how young you look.”
Qian Jianhui was seated right beside Old Mr. Wen.
Old Mr. Wen said, “Where are your manners? You made a joke out of me.”
Wen Xinya grabbed onto Old Mr. Wen’s arm coaxingly and smiled widely.
The idea of using the red carpet was not approved by everyone at first, and Ye Jingzhou found it too exaggerating. He was afraid that it would overpower the glamor of Ai Shang’s products.
However, she felt that it was alright, because… the product launch was held by the Wen Family and the red carpet was also designed by the Wen Family. As long as they run it well… they would be able to maximize the advantages of using celebrity endorsements.
It was the so-called “Celebrity Effect”.
However, she had a hard time trying to persuade Ye Jingzhou. She had to draft a proposal which included a detailed writeup about the “Celebrity Effect” and how it impacted sales. Finally… she managed to convince Ye Jingzhou.
At that moment, both Ye Jingzhou and Old Mr. Wen felt that young people were truly bold, innovative and creative!
Jiang Shaofeng entered with Madam Jiang.
A sullen expression formed on Old Mr. Wen’s face, because the Jiang Family were not invited to the launch. He could not help but wonder how they had managed to get their hands on the invite.
Jiang Shaofeng smiled and said, “Old Mr. Wen, I didn’t expect to be able to witness your formidable aura again. You really live up to expectations.”
Old Mr. Wen said calmly, “Everyone knows that you shouldn’t bring up the past. By mentioning about the past, are you trying to say that I’m already way past my prime and that I don’t deserve to be respected anymore?”
Due to the fact that he already knew that Jiang Shaofeng was the one who plotted against Wen Haowen, he began to keep his guard up against the Jiang Family, especially after hearing Wen Xinya’s reminder. He knew that he did not have to be polite to Jiang Shaofeng.
Jiang Shaofeng’s smile stiffened, and he had no idea what to say to Old Mr. Wen. Madam Jiang, Su Jinshan, glanced at Wen Xinya kindly and remarked, “Miss Wen, you looked beautiful tonight. Your accessories match your gown too. I heard some people saying that you exude a royal elegance!”
Su Jinshan had a complicated mix of feelings towards Wen Xinya. She used to look down on Wen Xinya and despise her. However, she did not gain anything from going against Wen Xinya, and instead… she even created more trouble for the Jiang family!
For the past two days, she had already had enough of hearing the Jiang family members berate her. However, she had no choice but to bear with it. Who would have thought… that Wen Xinya would change so tremendously within such a short period of time, and become the brightest shining star in the upper-class society. Even Xia Ruya was inferior to her.
Wen Xinya nodded calmly without answering her!
She could not be bothered to care about Su Jinshan at all. She still remembered… how Su Jinshan tried to threaten her time and time again, despite it having happened a long time ago.
The Jiang couple pulled long faces.
Watching as Old Mr. Wen walked away with Wen Xinya, Jiang Shaofeng exclaimed menacingly, “The people from the Wen Family are too arrogant!”
However… they won’t be arrogant for too long. In a while… there’ll be a good show coming on.
