“I am interested, but my job now…”
“Just quit. How much are you getting now? I will double it!” Feng Yu announced overbearingly.
“When can I start work?”
“You can start on the day you resign from the audit firm.”
“Tomorrow. I will submit my resignation tomorrow!” Hu Run could not control his excitement. He is going to do the things he likes, and at the same time, he is getting a higher salary!
Hu Run left, and Zhong Qingxian asked curiously. “Why do you want to start a magazine suddenly, and it’s still a business magazine? Also, why do you need a website? Can it be profitable?”
“At the start, it will not be profitable. But if you manage it well, it will be. Don’t forget about China’s population and the number of businessmen in the cities. This magazine only needs to sell over 100,000 copies every issue, there will be no losses, and we can make some money if more than 500,000 copies are sold. If every issue reaches more than 1 million copies, the losses from the website can be recovered. We will be profitable when the website subscribers, and the magazine’s sales increases in the future.”
Feng Yu did not expect to make money from this magazine. Even if more than 1 million copies are sold for its first issue, the profits will not be a lot. What he is interested in is to influence China’s economy through this magazine. When the nation and its people are rich, his profits from his businesses will increase.
This magazine can also encourage people to venture overseas to earn those westerners’ money and stop them from taking advantage of China. In the future, those foreigners can only come to China to work for Chinese companies!
“Where are you going to get the editors, reporters, etc. for this magazine?”
“Recruit from other magazines, newspaper agencies, etc. I remember <Business Weekly> have a lot of staff in China, and I think they are suitable for my magazine. Also, <Fortune> and <Forbes> also have reporters stationed in Asia and China. We can poach them over.”
“Then, when will the first issue be out?”
“The first issue will be out on New Year’s Day next year, and the headline will be China’s top 50 business leaders. Next year is also the 50th anniversary of the founding of the People’s Republic of China. In the year 2000, we can introduce China’s top 100 wealthiest list.”
Many tycoons in China have the same thinking as Feng Yu. They do not like to flaunt their wealth. If Feng Yu introduced this Rich List immediately, he would offend many people.
But the ‘top 50 business leaders’ list is different. This is giving honor to these people, as they will be listed as the leaders of their respective industries.
How are these people convince others of their status as business leaders? From their net worth. These people’s success will be based on how much money they have.
This is another form of a ‘wealthiest men list’ and will pave the way for the following year’s top 100 wealthiest list.
Maybe many businessmen will even approach the magazine, asking to be listed on the list. After all, some people might think it’s honorable and prestigious to be listed.
“But no one knows about your magazine. How are you going to get people to buy it?”
“Old Zhong, you sound like you have a solution to this problem.” Feng Yu replied.
Zhong Qingxian did not say anything and look at Feng Yu with a smile.
“Me?”
“That’s right. The first issue should feature you and your story. You are Asia’s wealthiest man, and many people will be interested in you and your story.”
Huh? This is endorsing my own magazine?
This is a good idea, but Feng Yu does not want to do it. Other people might want to be in the limelight, but Feng Yu does not want many people to know who he is. He does not want to be surrounded wherever he goes. That’s why he prefers not to show his face.
“No. It will be inconvenient even if I am going out for a meal.” Feng Yu shook his head.
“Then you can use another person like Liu Chuanzhi, Liu Yong, Li Mingde, Li Jingwei or Jiang Wanmeng.”
Feng Yu looks at Zhong Qingxian curiously. “Why didn’t you mention yourself?”
“Me? I also do not like to be interviewed.”
“Then I will get Liu Yong to be featured on the first issue. He and his brothers’ animal feed company is the biggest in China, and the rest will be featured in other issues. Every one of them will get their turn.”
“Liu Yong’s company is indeed very strong, and I think his company will grow to become the biggest animal feed producer in Asia within two years. But he is not famous enough. If possible, you should work with other well-known magazines.”
“Work with other magazines? What do you mean?”
“For example, <Forbes> do not have a Chinese version. You can name this magazine as a Chinese version <Forbes>, and at the same time, make use of <Forbes> popularity to increase your sales.”
Eh? Isn’t this the strategy used by Hu Run in my previous life? Zhong Qingxian is really an expert in sales.
But Feng Yu is not willing to use this idea, as he felt he would let <Forbes> take advantage of him!
Feng Yu can still work with others to get this magazine going. For example, he can ask Steve Forbes, Bill Gates, and Superman Li to write prefaces.
“We cannot name our magazine as the Chinese version of <Forbes> as there will be legal issues. But we can still work with them by publishing their articles with their permission.”
Not only <Forbes>, Feng Yu can also buy articles from <Fortune> and other magazines. But this magazine will be in Chinese, and the articles must be related to Chinese or China. Maybe, he can include the surrounding countries, but he will avoid articles about western countries.
Feng Yu thought for a while. Steve Forbes and he are considered acquaintances, and they had exchanged numbers. Feng Yu can buy articles from <Forbes> first before contacting the rest of the magazines and newspaper agencies.
Feng Yu must also groom his editors and reporters and does not want them to worship the west.
A few days ago, Feng Yu read a magazine that boasts how great other countries are compared to China. He does not know what these reporters and editors are thinking. Why do they look up to the western countries so much?
“What you say is right, and I believe your magazine will be interesting. Oh, what is the name of this magazine?”
“What do you think of the name, <Wind and Rain Business Magazine>?”
Zhong Qingxian wanted to tell Feng Yu that this name sounds like the magazine will have to go through hardships. But all of Feng Yu’s companies are either Wind and Rain or Tai Hua. He had never considered using other names.
“Hmmm… sounds nice.” Zhong Qingxian replied.
