Feng Yu had returned to Beijing for a few days. He completed his thesis and had submitted to his professor for the first review. After submitting his thesis, he received a call from Zhang Ruiqiang, summoning him to go back to Bing City immediately. The Provincial Government wants to consult Feng Yu to seeking his opinion.
Feng Yu had nothing to do and wanted to see the progress of the acquisition of those factories. So, he flew back to Bing City.
Feng Yu walked into Zhang Ruiqiang’s office and sat on the sofa, as his own home. Before he could say anything, Secretary Liu brought a cup of freshly brewed tea over.
“Xiao Liu, come over and sit with me.”
Secretary Liu was surprised. He controlled his excitement and sat beside Feng Yu. But his posture was like a soldier. His back was straight, and his hands were resting on his knee.
Feng Yu asked curiously: “We sit down is to take a break. You are not tired, sitting like this?”
Secretary Liu was confused. What sort of question was this? How was he going to answer?
If Secretary Liu replied that this posture was not tiring, Feng Yu would surely say he was lying. But how can he answer that it’s tiring in front of his leader?!
Zhang Ruiqiang stared at Feng Yu and told his secretary: “Just ignore him. Just relax. There are not so many rules here.”
Secretary Liu was relieved. But he was still uptight and sitting properly. He did not dare to sit like how Feng Yu sat, leaning back with his legs crossed.
“What’s wrong? What’s the problem you all encounter now?” Feng Yu asked.
The frequency of Zhang Ruiqiang consulting Feng Yu had lessened in the past two years. But the questions were getting harder. It was not because Zhang Ruiqiang had grown in recent years, it was also because his position was higher now. The difficulty of the issues he faced had also increased.
Feng Yu was not very familiar with politics, and it was difficult for him to help Zhang Ruiqiang in this area.
“You suggested merging our resources to form a bigger company and concentrate on one single brand. The Provincial Government had considered your suggestion and decided to start from the agricultural industry.”
Feng Yu nodded: “Our province is an agriculture province in the first place. We have a large flat land area that is suitable for farming. Our modern farming is also the most advanced in China. This is a good idea. Are there any problems?”
“We are thinking of starting from the livestock and grains processing industry. What do you think of this direction? Will it work out?” Zhang Ruiqiang asked.
“No problems. If livestock breeding is large scale and a brand is formed, it will be very effective. Look at our Tian Peng Pigs. I dare not claim that the whole of China knows about our pigs. But almost everyone in the cities knows about our pigs. Also, if you are doing large scale livestock breeding, the cost will be lowered and could gain the trust of the consumers. The grains processing plant is also a good idea. You can also create a brand out of it. I can help if you all encounter any problems with sales.”
I will be your leading distributor, and whatever products you produce, I can sell it in Tai Hua Supermarkets. Just nice, I can introduce the healthy food section in the supermarkets. This will differential from other products and increase profits.
These products can also be exported. Brother Ki should be overjoyed.
“That means you also think that this idea will work? Will there be any problems with sales?” Zhang Ruiqiang asked.
“If the quality of the products is good, you don’t need to worry about sales. My company has established distribution networks and have partners in all provinces. If you are worried, you can work with our Tai Hua Processed Food Company and sell it under Tai Hua Food Products brand.”
“Use your brand? Don’t even think about that! We want to create our own brand. You cannot stuff everything onto your own plate!” Zhang Ruiqiang chided Feng Yu.
Feng Yu smiles. It had become his habit to stick his hand in whenever he saw a profitable business. This business will be extremely lucrative.
“Then why are you telling me all these? You want my opinions? This is a good business, and you all should be able to tell.” Feng Yu was curious. Was there a need to consult him about this? The leaders at the Provincial Government can’t even make this simple judgment call?
“I want to know if it is possible to implement all our ideas at once. This includes cows, goats, and poultry farming, dairy products, and processed grains products. We will also produce the pinenuts, hazelnuts, etc. from the forest. Will we be too diversified? Should we set up several companies to handle each product or sell all our products under one company?”
“One company is better, and you can set up subsidiaries under the main company. The benefits of setting up one company are to better manage your brand. Managing one brand is more cost-effective and efficient than managing multiple brands. Look at Bing City Machinery Company. Our cars are also using Songjiang brand. Consumers have trust in this brand, and our cars are selling well. The brand also helped increase our motorcycle sales.”
“You are saying that we should set up the main company and set up the main brand first. From there, we will set up sub-brands or different product categories under it?”
“That’s right.” Feng Yu had an annoying look on his face. It was like a teacher teaching his students.
Zhang Ruiqiang ignored him and continue asking. “That means you think that it is alright for us to implement everything together, and there will be no conflicts?”
“Why will there be conflicts? Look, the better quality grains from the crops can be separated out and sold as premium grains. The remaining can be processed to produce animal feeds for the cows, goats, chicken, etc. This way, you can lower the cost of getting animal feeds.”
“Your livestock can be sold as meat, and you will get eggs from the chicken and ducks, which can be sold too. You can also process the eggs as salted eggs or century eggs. The animal droppings can be processed into fertilizers for your crops. You all can use this as a selling point. These are healthy food products. Your food products used natural fertilizers and do not use any pesticides. The livestock is also fed with natural grains. You all can also use the free-range farming method for the chickens and ducks. Free-ranged poultry and eggs can fetch higher prices.”
“You can also breed more dairy cows and goats and can sell cow’s milk and Goat’s milk. Goat milk is more nutritious than cow milk. If you all can produce just goat milk powder, your profits will be high. You can also produce dairy products. If you have any problems with dairy products, I can persuade Lehaha to set up a factory in Bing city to produce yogurt. You all don’t have to worry about the sales of your milk.”
“All these productions are inter-related. If you do all these together, your cost will be lowered and get higher profits. We can even market the company as an ecological agriculture farm. We will use agriculture as the fundamentals, and developed the second and third level industries. We will be able to protect the environment and at the same time, get the products we want. This will be a first in China. Just this concept alone is sufficient for the province to get funding from the higher-ups. Oh, what is the name of this new company?”
“Beidacang Group.” Secretary Liu replied.
Huh? Beidacang Group? Was it because of me, this brand appeared much earlier?
