3 days later, Zhong Qingxian had gotten the total sales figures for the Milk Tea. But he did not inform the factories to increase their production. He was waiting. It was the promotion period now, and the milk tea was cheap. He wants to wait and see after the promotion ends in one week, will the sales still be so good.
If no shoppers buy the milk tea after the promotion period, then this product will be considered a failure. At least, it was the pricing that failed. They would have to look into their pricing again.
If there were still shoppers who buy milk tea, then it will be considered a success. With TV commercials and other marketing strategies, this milk tea will become one of Lehaha’s flagship products.
The Milk Tea promotion in Tai Hua Supermarket ended, and Lehaha started to promote Strong Group’s jelly. Strong Group did not have many distribution channels. They only sold their products in Guangzhou. The furthest they went was Southen Guangzhou.
Now, after Lehaha acquired them, Zhong Qingxian quickly bought two small jelly factories and merge them with Strong Group. They will be producing jelly products for Strong Group.
Strong Group’s production increases overnight.
The production had increased, but brand awareness was still low. The most popular jelly brands in the market were Qingqing Jelly, followed by Qinwang. But the market share of both companies was about the same. No company had occupied most of the market share.
Zhong Qingxian had sent his people to investigate. Strong Group’s jelly tasted very good, but it lacks the funds to promote, and it was an unknown brand. They did not have proper distribution channels.
But now, it was different. The first step of Strong Group marketing campaign was at Tai Hua Supermarket.
This time, there were no free sampling. Strong Group changed its packaging. There were two more cups of jellies in the packet, and it was stated on the packaging. This will let shoppers feel it was a good bargain.
Also, Strong Group introduced jellies of mixed flavors in one packet. This will allow customers who wanted to try out different flavors to buy just one pack.
Also, Strong Group had stacked their products to form a picture of Lehaha’s cartoon character in Tai Hua Supermarket’s product display area. This was a huge display, and children could see it from far.
People might not know Strong Group brand, but shoppers still bought their products. The other brands of jellies were left on the shelves. This was because the flavors of all brands of jellies were about the same. But Strong Group’s products were cheaper, and their display was attractive. When the children saw the display, they insisted on getting Strong Group’s jellies.
Zhong Qingxian saw Strong Group’s products were doing well and decided to help Strong Group buy an advertising slot with CCTV. He wants to let Strong Group be China’s number one jelly brand!
……
Tai Hua Supermarket’s product display changes every day, and some other brands learned and start to create new promotions to sell their products. Some of their promotions were more creative than the promotions in the future.
But no matter how well the brands sold their products, Tai Hua Supermarkets will make money. The promotion cost was also not paid by Tai Hua Supermarket. It was those companies that paid for the promotion.
Because of Tai Hua Supermarket strong sales, many big companies start to notice them. Today, 4 men came to Beijing Tai Hua Supermarket headquarters. They wanted to discuss placing their products in Tai Hua Supermarkets.
“Manager Guo, we are from international brands, and if Tai Hua Supermarket sells our products, it will increase the status of your supermarkets. You must remember this.” One man said arrogantly.
“That’s right. Our brands are very popular in Europe and the US. Our main customer segments are the high net worth families, and we are their top choices. If your supermarkets sell our products, there will be an increase in the number of shoppers.” Another man added.
“We want a specialized counter. This counter can only sell our products, and you all must let us display our products at the display area for free. We want the most prominent area. You all also have to help to promote our products. Our logos must also be displayed outside your supermarket. This will be a good promotion for your supermarkets.”
“We are from the world’s greatest electronics country, Japan. We represent the most advanced technologies in electronics products. There is no one who did not know our brands.”
Manager Guo sneered. These few people in front of him were all Chinese. He could understand that they were working for a Japanese company, but was there a need to feel so proud and arrogant? What was wrong with these people?
Manager Guo still thought these people were Japanese!
Do you all need to brag about how well other countries’ products are? You all speak as if China does not have any good electronics products. Don’t forget the VCD patents belongs to China!
“Have you all finish talking?”
“Manager Guo, what’s your decision?”
“Nothing. All of you can go back now. We, Tai Hua Supermarket, will not accept any of your conditions!”
What? Will not accept our conditions? The representatives from the Japanese companies all stood up. How can it be possible? We are all from world-renowned brands. All other malls who heard of our brands will offer all sorts of benefits to beg us to sell our products in their malls. We still did not discuss other conditions, and we were rejected? Who are they to reject us?!
“Manager Guo, I did not hear you clearly. What did you say?” A representative asked with a long face.
“I said Tai Hua Supermarket will not accept any of your conditions! Am I clear enough now? All of you can leave now.”
Manager Guo smacked his lips. You think your brands are so great? Before Tai Hua Supermarket opens, Manager Li had invited you all and what did you all say?
All of you thinks that our Tai Hua Supermarket will not make it and felt our conditions were not good enough. You all said that we are not even qualified to negotiate and rejected us. Now, you all want to sell your products in our supermarkets?
If you all played by our rules and go according to our current contract terms, it was still okay. But all of you were too arrogant. You all speak as if our Tai Hua Supermarkets need your products to increase our status. Display your logos outside our supermarkets? Since when did you see Tai Hua Supermarket display any other company’s logo outside?
Specialized counter and the most prominent display area for free? Dream on!
Is the Philips brand smaller than you all? Is Thompson brand smaller than you all? Is the Motorola brand smaller than you all? All these brands are bigger than you all, and they are arrogant. They also followed our rules.
You all just want in with all your demands and act as if you all are superior to us. Even if we have available counters, we will also not give it to you all.
The Chairman, Manager Li, Manager Feng, and the rest had instructed us to reject those companies who refused us with no hesitations in the past.
“We represent a few companies to negotiate with you all, and you want to reject us all? Is this your decision or is this Tai Hua Supermarket’s decision?” One of the men asked coldly.
Manager Guo remembered what Manager Feng told him. He smiled and looked at those people: “A good horse will never turn round to graze on an old pasture. We are rejecting all of you just like how you all rejected us in the past!”
