“Eh, have you read the papers? It is suboptimal health if one is unable to focus. The body is lacking Zinc. Should we get some Zinc supplement medication for our son?”
“Is this real?” The man was hanging his coat in the wardrobe.
“Why not? Even the experts have said this. Those experts are the professors from Medical Universities. They are as qualified as the doctors in the company’s hospital.” The woman replied.
“Fine, just buy some. How much does it cost?”
“Not much. It is only a few RMB per box and will last 10 days. The treatment phase is 3 boxes, and the total should be slightly more than 20 RMB. You are not willing to spend 20 RMB a month for our son’s health?”
“Of course not. Just go and buy. All my money is kept by you.” The man replied.
“I am just discussing with you. Why are you giving me this attitude?”
“Fine, fine, fine. I’m sorry. It is all my fault. Is dinner ready?”
“You only know how to eat. Lingling, come out for dinner.” The woman grumbled and went to fill her husband’s bowl with rice.
Those who smoke, drink and likes sweet food should increase their vitamin B1 intake. Those that have Angular cheilitis, mouth ulcers, and Beriberi often are symptoms of vitamin B1 deficiencies.
Conjunctivitis, Angular cheilitis, etc. is a sign of vitamin B2 deficiency. Low immunity, unable to focus, tiredness, etc. are signs of the body lacks vitamin B6.
Losing concentrations, anemia might be caused by the lack of vitamin B12. One could increase this vitamin intake by eating more grapes, oranges, peaches, etc. As the body could not store vitamins like B1, these fruits should be taken daily.
“Dear, Dear, look at this. This article says that your Beriberi condition might be caused by a lack of vitamin B.”
“What is vitamin?”
“Vitamins, the essential vitamins needed by our bodies. This is very important to our bodies. Tomorrow I will buy a bottle of that medicine advertised on TV. What’s the name of that medicine? Right. It is called Multi-vitamin pills. It will supplement more than 20 types of vitamins. It is also inexpensive.”
“Is lack of vitamins really the cause?”
“Even if it is not the cause, having more vitamins will not harm us. It is also not expensive. If it is effective, you should carry on taking it to prevent the subhealth status. This was written in the article.”
Feng Yu had published these articles on newspapers all over China. Health columns were set up in the papers to promote awareness of suboptimal health status. Feng Yu also hired the local experts to write about this issue.
Of course, those experts were conservatives and used words like “Maybe, might be, high possibilities, etc.” But the readers interpreted in another way. From their understandings, even the experts had advised them on this. So, this must be correct. There was no second way about this.
When the readers read the newspapers and listened to the radios, they realized they had some of these symptoms, and it was a sign of Suboptimal health status. They might fall sick anytime.
The people learned a lot from the newspapers and the radio stations.
But all of them did not fully understand this subhealth status. Suboptimal health status is a long-term condition. Who does not feel tired once in a while? If the person was feeling tired over a prolonged period, then it will be considered as Suboptimal Health status.
When the people read those articles and listened to the radio stations, they only pick the contents they wanted to hear. Even in a paragraph or a passage, they would just choose to remember a sentence or even some phrases to remember.
And it was because of this, all of them became “experts.” These “experts” like to advice others to show that they know more and are cultured.
As this information was passed from one to another, the information became twisted. Those words, like “Maybe, might be, high possibilities, etc.” used by the experts were going.
The foods recommended by the experts were expensive foods. Some were costly seasonal fruits and meat like chicken, fish or ducks. All these were more expensive than Feng Yu’s products!
Furthermore, if eating those foods was effective, why was there still medical products? It was advertised on TV that even top athletes took these medical products and had bought for their family members. These must be very effective.
Taking these medical products was better than those health products. What were health products? If CCTV had not exposed them, everyone would still be in the dark.
These products were manufactured by a reputable big pharmaceutical company and had advertised with CCTV. This should be safe to consume. CCTV had announced they will reflect and promise to not air any false advertising.
The articles in the newspapers were very objective. It did not recommend any products and had only talked about knowledge and information. But actually, this was marketing strategies. Knowledge-based marketing and concept marketing.
This strategy makes use of spreading information and knowledge to everyone. When the masses read the articles and listened to the radio stations, they would think of buying those medical products. But they might not be purchasing your products as there might be similar products on the market.
The second type of strategy was making use of the experts to sell those products. Through newspaper articles, radio stations and seminars, the concept of Subhealth status were spread. The consumers were reminded and warned that if they do not do anything about their health, they might fall sick easily.
When those experts finish talking about the sub-health status on the radio stations, they would typically interact with the listeners by letting listeners call in. Most of the listeners will be asking if the experts have any products to recommend to them.
During this time, these experts will recommend some medical products. All of these experts had collected money, and they knew that Bing City Pharmaceutical Enterprise was a reputable company and the medicines they produced were up to standards. They had no qualms about recommending these products!
The listeners will hear the recommendations made by the experts and saw the advertisements on TV. They would believe and subconsciously pick this brand of medical products.
Also, there was the Suboptimal Health book. The experts had taken part in writing this book. Although they were not paid much for their work, these experts do not mind when they heard this book would be translated into more than 20 languages. All of them wanted the fame.
When recommending the medical products, the experts also recommended this book. They would mention this book was translated into more than 20 languages and will be published in over a dozen countries, the sales of this book also increase exponentially.
This was also what Feng Yu wanted. China’s sales figures would help Fu Guangzheng negotiate with the overseas publishers. This was a bestseller, and you should be paying more for our rights.
Feng Yu was confident to recover all the amount paid to the experts and professors just from the book sales.
What’s the outcome? A win-win situation for all parties!
The experts and professors got money and fame. Without Feng Yu pulling strings, all these experts would not be able to get their own columns in the newspapers. The overseas experts also got the exposures they wanted.
Feng Yu did not spend money and could market his products effectively. From the way things are going, he would be able to profit from this book.
Feng Yu was lying on his couch, looking at the book’s sales report.
The era of “whole nation lack nutrients” was finally here. Europeans, Americans, Asians, etc. all of you are having suboptimal health and lack nutrient!
Translator”s notes: This was a chapter with lots of medical terms. I could not find anything about the marketing strategy written by the author. I had translated the name of the strategy literally from the raws. If you know about the correct term of these strategies, please let me know.
Angular cheilitis
https://en.wikipedia.org/wiki/Angular_cheilitis
Beriberi
https://www.healthline.com/health/beriberi
Conjunctivitis
https://en.wikipedia.org/wiki/Conjunctivitis
