“What? That Feng Yu is here again? He wants us to film an episode for him? Does he think that CCTV is his home?” Deputy Station Jia was unhappy. Feng Yu had pestered Cheng Junbao several times and had also harassed him. If it were not for the success of the New Year’s Day Special program, he would have fallen out with Feng Yu!
How can CCTV’s Deputy Station Chief be harassed by a young brat?
“Chief Jia, do you want me to chase him out? But didn’t you said that you still need his help to raise the advertising fees during next year’s advertising slots auction?”
This was the main reason why Deputy Chief Jia tolerated Feng Yu for so long. With Feng Yu around, they were not afraid of CCTV’s advertising slots not auctioned out. Feng Yu had told him that he would buy out all the unsold advertising slots.
Chief Jia raised his hand to stop Cheng Baojun: “Call Feng Yu in. I will speak to him.”
“Oh, Chief Jia. You are also here? I think Division Chief Cheng had told you what I wanted. How much does CCTV want?”
“What do you mean by how much do we want? We did not even agree to it!” Chief Jia roared.
“Huh? Did not agree? This year our station will be introducing a few new programs, right? Do you have sufficient funds? Although this year’s advertising fees were higher than last year, CCTV’s staffs’ benefits, salaries, and cost had increased a lot. I heard that almost all of your advertising fees were used for this year’s Spring Festival Gala Night.”
Feng Yu smile slyly. It was apparent that he knew CCTV had insufficient funds and he had the money. He was giving them money now, and they don’t want? Although CCTV can make money from advertising slots fast, they were spending their money even more quickly!
“Chief Jia, why not you listen to what I have in mind for this episode first. You can then decide if it was suitable or not. If it is not suitable, I will just leave. But if it is suitable, then we shall talk about the price.”
In Deputy Station Chief Jia’s mind, he was thinking no matter what Feng Yu said, he would just tell him that it is not suitable and make him leave!
Deputy Station Chief Jia nodded: “Fine. Tell me now.”
Feng Yu sat down and took out a stack of documents from his bag: “Chief Jia, this is last year’s list of counterfeits and imitations products taken from the Trade and Industry Bureau. Among this list, I think that food product was the most dangerous. After all, consumers would eat these foods. If it was other products, and the quality was not good, consumers can just throw them away and not use them. However, imitation food products might kill!”
Chief Jia was shocked and took the documents from Feng Yu. He read the reports carefully.
After a while, Feng Yu continued: “We are going to film an episode on food safety. For food products, rice, flour, oil, salt, meat, eggs, and vegetables are the most basic. We will pick one of them and focus on it. To attract more TV audiences, know, we shall pick the meat, as meat is the most expensive.”
Chief Jia nodded. Consumers would be concern about the more expensive items. If there were imitation rice, it was fine. At most, sand and gravels were mixed into the rice. Consumers can just wash it away. It was also impossible to have imitation eggs. At most, the eggs were turned bad. Once the eggs were cracked open, consumers will know immediately.
Vegetables should not be any problems. Consumers can just wash the vegetables a few times more before cooking. Consumers could tell if the cooking oil was of lower quality by smelling it. Salt was a controlled item by the government. There should not be any fakes.
“How can there be imitation pork? Are you talking about those sick pigs?” There should not be many sick pigs around. Could it be that there was a pandemic and there were lots of dead pigs in the market? If it was only a few dozen sick pigs, it was not worth making an episode on this story.
Feng Yu nodded: “Yes. There is much poor-quality pork being sold as high-quality pork in the market now. These people want to earn the difference by cheating the consumers! Our nation is now the focus of the world. Every day, overseas media are reporting about our country. What do you think the overseas media would write if they knew that our country is selling imitation pork to our people?”
“This…… will it be so serious? How can pork be sold as higher-quality pork?” Deputy Station Chief Jia felt that Feng Yu was exaggerating.
“Very simple. Waterlogged meat. The pig farmers would shove a pipe into the pig’s mouth, and force feed the pig with water until the pig dies. This way, the pig will have 10% more meat. How did the pig gain 10% more meat? It is the water. When the consumers bought the pork back and cook, the meat would shrink. Also, water can be injected into the pigs. This way, the pig will gain a 15% increase in weight. The syringes used by the farmers might be those used for vaccination. Do you still dare to eat that meat?”
In Feng Yu’s previous life, had one episode on this topic and it was a success. Now, Feng Yu was only bringing it forward. There was indeed water-logged pork in the market now.
Feng Yu continued: “What is the purpose of this program ? Aren’t we serving the people? Don’t you think that this issue concerns our people?”
“But if you discover this issue, you can report to the police.” Chief Jia thought for a while and replied.
“I had reported it to the police, but the local police were in cahoots with the pork farmers and sellers. No one cares. Some of them even have the support of the local government. They do not eat those pork themselves, but they still sell them to the people. Don’t you think they are evil and should be punished?”
Deputy Chief Jia was shocked: “The police did not take action and do not care about it? There are still local governments supporting them?”
“You think I dare to lie about such serious matters? If CCTV produces an episode on this topic, don’t you think all the people in China will be grateful to you and praises will be coming in from all over China!” Feng Yu continued his persuasion.
“Something is not right. How are you going to benefit from this? You want to pay us to film an episode on this topic for free?” Deputy Station Chief looked at Feng Yu suspiciously. He knew that Feng Yu was not someone that was so noble.
Feng Yu smiled coyly: “Errr…… those pork were sold as Tian Peng Pork. This Tian Peng Brand is my father’s company. These people are destroying our brand’s reputation. How can we sell our pork in the future?”
Deputy Station Chief Jia thought in his heart. I was right. This pork incident must be related to this brat. This brat was not so noble after all!
“Fine. You are telling me to uncover those local governments that were covering up for those imitation pork sellers?”
“Of course! Those people were too much. They are harming our country’s image, and they are a disgrace to the Party!”
Deputy Station Chief Jia rolled his eyes: “I think it will take at least 1 week to film this episode. We still need to send a few teams to different regions for filming. This is too rush, and a lot of resources is required. I think it will cost at least 100,00 RMB to 200,000 RMB.”
Feng Yu immediately took out a few videotapes from his bag: “I have already hired people to do the filming. These footages are filmed by reputable reporters. The reporters had signed on this paper, and there are serial numbers on the videotapes. The reporters have only one request. When the videos are being aired on the program, the host must read out their names. So, can I lower the price? How about 10,000 RMB?”
What reputable reporters? You paid them to film these footages and told them that they had the chance to appear on CCTV. They would surely listen to you. They will even edit the videos for you! There were enough materials for a 2-hour program!
Deputy Station Chief Jia: “……” Even the whole program was filmed, This brat had prepared everything!
“I think there is no need for your 10,000 RMB. But we do not have enough funds for 2 new programmes on CCTV 3. Do you think you can sponsor us some and we will give you the advertising slots at the end of the program?”
“I want the slots before the program. Also, I want to do product placements in the programmes.” Feng Yu voiced out his terms. Although not many people watch CCTV 3, it was also advertisements. Feng Yu could also showcase his latest products in the programme.
“Deal. I will let Cheng Baojun discuss with you how much is required.”
……
The negotiations went smoothly. 30,000 RMB and 10 humidifiers, for sponsoring these two programs for one year. Before the program starts, Feng Yu’s humidifier commercial will be aired.
Although this sponsorship will not generate any returns and might even suffer a loss, most importantly, Feng Yu’s relationship with CCTV got closer. What Feng Yu wants was that whenever CCTV needs money or have unsold advertising slots, they would think of Feng Yu!
Also, this episode was very important to Feng Yu. Using 30,000 RMB to solve this issue was still considered to be a good deal!
Feng Yu had notified Zhang Ming to negotiate with those pig farms. They thought that they could also sell Tian Peng Pork? In a few days time, those farms will come begging to work with him. The terms will be very different from what Feng Yu was offering now!
Although Zhang Ming does not know why Feng Yu said this, it was evident that Feng Yu had found a solution to this problem. Zhang Ming guessed that Feng Yu must have gone to the higher officials for help.
3 days later, CCTV aired the latest episode and caused an uproar!
What? The Tian Peng Pork they bought were fake? It was from the local farms? Damn. I had paid more for this pork and it’s fake!
Using the local pork as imitation can still be tolerated. But those sellers even injected water into the pig? No wonder water was dripping out of the meat on the way back!
Oh my god! Those evil sellers had sold those sick pigs as Tian Peng pork! People will fall ill if they eat those pork!
……
“County Governor, something had happened at our county’s pig farm!”
“What’s wrong with the farm? An outbreak of swine fever?” The county Governor slowly took a sip from his teacup. It was after office hours, and his subordinate still called him. Can’t he wait until tomorrow morning?
“It is more serious than this. We are on CCTV’s programme! Some reporters had filmed us selling diseased pigs, and it was aired on CCTV! Now, the whole nation knows about this!”
“What? How can you allow this to happen? I shall settle this tomorrow morning.”
The County Governor hang up the phone, and the phone rang again.
“What is wrong with your county? How can your farm sell diseased pigs and still used Tian Peng Brand? Now even the Central Government is looking into this issue. You are a disgrace to our province! You better settle this issue immediately! Those that were involved must be punished accordingly! Tomorrow our City will have a raid on all counterfeits goods! We will start with those selling pork!”
The County Governor closed his eyes. His brother-in-law’s pig farm was finished. When the investigation team from the City Government arrives, he would also be implicated. He will also be finished!
This type of scene happened in many places. Those people who had watched the programme, were shocked. This was only a small matter. How come it had attracted the attention of the higher-ups? Names were even reported out during the programme. There was no way for these people to escape!
The only solution now was to remove those imitation sellers immediately!
