Chapter 365 – Super Fan enters the market
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The Super Fan was not fully developed. To incorporate so many features together, the fan would be huge. The Super Fan in the video clip does not have many features. It was just a prototype. It can only incorporate two elements and was not in production.
The model for the southern provinces would have heating elements incorporated into the bladeless fan. Feng Yu had also set the target for Tai Hua Trading. This Super Fans’ sales must be doubled of last year!
The bladeless fan with humidifiers would be introduced into the Northern market. Of course, the humidifying was the selling point of this model. These two models will be their focus for this year. The production for the older version of humidifiers and bladeless fans will be lowered.
These older versions will not be removed completely. After all, this new Super Fan’s retail price was 50% more than those older versions. It was considered very costly in China now. There was still demands for those old models.
But for European and US markets, Super Fans were selling at double the price of those regular bladeless fans!
Even it was priced so high, Super Fan was a new product. It had attracted lots of distributors. Those distributors could see the potential of these fans and knew it would be selling well.
It was just like what Feng Yu said. Those that were willing to spend 350 USD to buy an electric fan would not mind paying another 350 USD to buy a multi-functional fan.
Wind and Rain Home appliances were being sued in many places in the US and Europe for Anti-trust laws. The newspapers had reported about these lawsuits. It was like aggressive advertising for Wind and Rain. Those people that did not know about Wind and Rain Home Appliances previously remembered this brand from mysterious China now.
Many Westerns were interested in Wind and Rain’s logo. They heard that this logo was based on China’s ancient characters. This also sparks the interest of many.
Now, YADU’s products had also entered the western countries. They were priced the same as Wind and Rain, and now the lawsuits cannot carry on.
Fu Guangzheng did not sit back and relaxed. He immediately countersued for defamation. He wanted the public apologies and damages.
This was the Fu family’s strategies. They wanted to drag out the lawsuits and blow things up. The longer this lawsuits last, the more often Wind and Rain brand would appear in the media. This would attract more consumers.
This promotion method was more effective than advertising. As for the damages, 1 USD will do. What Fu Guangzheng wanted was the attention!
People would be curious about these products and why it was involved in so many lawsuits. Were these products really good?
These people soon found out that these products were humidifiers and bladeless fans. At this time, Fu Guangzheng increases the marketing efforts to promote the new multi-functional Super Fan.
The Super Fan were selling at very high prices, but the sales were still outstanding. Many people were curious why this company would sell fans in winter? Are they crazy?
But they realized that this fan could blow out warm air. An electric fan that blows out warm air? No one had ever expected it before!
The sales for the Super Fan with heating elements were increasing. There were still many families in Europe and the US without heating. They were still using fireplaces and stoves to keep warm.
The model with humidifying features was selling quite well too. Those ordinary bladeless fans and humidifiers’ sales had also increased because of the media’s attention.
The sales of those developed countries were much more than China. Of course, the profits were higher too. The distributors were calling up almost every day to request new stocks. Fu Guangzheng had been smiling till his cheeks ache!
Working with YADU was brilliant. With YADU’s technology and factories, Wind and Rain production increased a lot. With YADU entering the market, the distributors and consumers had more choices.
No matter the consumers choose which brand, Fu Guangzheng would still receive profits. This was healthy competition, and their market shares increase rapidly. Now, those fan and air conditioner companies viewed Wind and Rain, and YADU as their main competitors.
These companies thought that this bladeless fan was not a threat to them. But when they saw the sales figures, they knew that they should view these two companies seriously. They did not expect an electric fan to have additional functions.
The air conditioner companies were mainly manufacturing cold air conditioners. Although some companies had developed heating elements in their air conditioners, the response from the market was not good.
These companies could not understand why this Super Fan with warm air was so popular. Was it because of the newspaper articles about their lawsuits? Or could it be that this fan was smaller and saves more electricity?
In fact, those were all the reasons why Super Fan could become popular within a short time. Another reason was that there were too many players in the air conditioners and ordinary electric fans industries. As for Super Fan, there were no competitors. Or it can be said that both Wind and Rain, and their competitor, YADU were on the same side!
The consumers were also driven by their curiosity. They were interested in new stuff although the Super Fans were selling not much cheaper than air conditioners.
But in China, the Super Fans were selling much cheaper than air conditioners. With Wind and Rain brand’s reputation and sales distribution networks, the Super Fan was selling better than those developed countries.
But YADU was not doing well in China. Their sales were not as good as Wind and Rain. Although Feng Yu had introduced his distributors to YADU, those distributors were not interested in YADU’s products.
YADU did not have any advertisements, and their brand awareness was very low. Many people had not heard of this brand. When there were two products at the same prices, the consumers will inevitably pick the brand they had heard of.
When the consumers did not buy YADU’s products, the malls and shops would not order from the distributors, and the distributors would not order from them. It was better for them to sell Wind and Rain products. They had been working together for so long, and consumers trusted this brand.
YADU soon realized that working with Tai Hua Trading was a wrong move. They thought that they could get to use the patents for free and had the advantage. But now, it seems that Tai Hua Trading had the upper hand. Now, YADU’s factories were producing more Wind and Rain products than their own!
YADU’s bladeless fans were oval shaped, and the consumers felt that it was too ugly. The consumers still prefer the round shaped fans! The wind from our fans are also strong and having an oval-shaped would save space. Also, which part of our fans are ugly? This is only an electric fan. How beautiful do you want it to be?
YADU still needs to develop multi-functions Super Fan. They need to incorporate more features into the bladeless fan, and the fan cannot be big. They still have to let Tai Hua Trading use these new technologies.
YADU thought that by exchanging technologies and with their factory’s scale, government support, they would overtake Wind and Rain brand. But now, it seems that if Wind and Rain did not make any mistakes, they would never step out of Wind and Rain’s shadows…….
