Chapter 364 – The after-effects of the award ceremony (Part 2 of 2)
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After the award ceremony was aired, even Wind and Rain Logistics’ business improved. It was because Tai Hua Trading’s short video clip had shown their office building and Wind and Rain Logistics’ logo was shown too. The clip also captured the rows of Gaz trucks parked outside the building.
Li Shiqiang was also considering whether to take up Feng Yu’s suggestion to expand his operations towards the south and set up a branch office in Beijing.
Things were going well for everybody, but Feng Xingtai was not happy!
After being nominated twice, Tian Peng Pig Farm’s slogan and their video clips had left a deep impression on the whole nation. Everyone knows that there was a modernized pig farm named Tian Peng Pig Farm. This farm was the most advanced farm in China.
There was a sudden surge of customers, and Tian Peng Pig Farm cannot cope with the demand. The farm cannot even meet the demand of the Longjiang province.
The farm at Shenyang was still under construction. It will only be completed in Summer this year. This resulted in an embarrassing situation for Tian Peng Pig Farm.
Luckily Feng Yu had already thought of this in advance. He had asked Tian Peng Pig Farm to work with the other pig farms in Longjiang Provinces. He wanted those farms to use his animal feeds and raise their pigs according to Tian Peng Pig Farm’s methods. These farms were also allowed to sell their pork under the Tian Peng’s brand.
Of course, the quality of the pork from other farms cannot be compared to Tian Peng Pig Farm. But after strict inspections of their farms, their pork was still sold to Lin Province.
Tian Peng Pig farm had started working with the other farms in Liao province late. But it should be in time for the Lunar New Year period. Some of the pork can still be sold to Beijing.
Tai Hua Food Processing Factory’s new manager, hired by Feng Yu, sent his staff to Beijing to do market surveys. But they noticed that Tian Peng’s brand of pork was already selling there.
The manager was furious. Who sold their pork to Beijing? It had disrupted his strategies.
But there was more shocking news. Not only in Beijing but Tianjin and even in many cities from the southern provinces were also selling Tian Peng pork.
The manager knew that something was wrong. If it was only Beijing, it might be possible. Maybe one of their customers had sold Tian Peng Pigs to Beijing. But to send their pork to Tianjin were impossible. The transportation charges will be too high, and there will be no more profits.
Although Tian Peng pork was selling slightly higher than ordinary pork, live pigs were also trading at high prices. It was impossible for people to transport Tian Peng pigs from Shenyang to Tianjin.
The manager sent his people to investigate and found out that the Tian Peng pork in the market was not from their farm. This pork was fatter and was from a different species of pig!
These were imitations. They were using Tian Peng’s brand! The low-quality pork they sold would harm Tian Peng’s brand!
This cannot be tolerated!
Feng Yu knew about this. But his exams were around the corner, and he also wanted to test the abilities of this new manager. This new manager had claimed to be an overseas graduate and had managed modernized farms in the US. That was why Feng Yu had given him a good package.
If this manager could not settle this problem or do not understand China’s culture, he would not be qualified and needed to be replaced.
If it were Feng Yu, he would approach the local government and those pork sellers. He would make sure that the consumers knew that this pork was fake. The sellers will be punished. If the sellers do not know that this pork was not the real Tian Peng pork, it’s their luck. But they can still claim their damages from their suppliers.
The suppliers of these fake Tian Peng Pork were the ones behind this. They must be punished! Of course, it would be very troublesome if Feng Yu were to pursue this himself. This cannot be solved in a short period of time without the support of the government.
Zhang Ming was feeling unwell these few days. After returning from the US, he was hired by a private company as the General Manager. The packaged offered to him was very attractive. He was promised shares after 3 years into his job. This was better than being managing a farm in the US. Most importantly, he was back in China. It would be easier for him to return home compared to working in the US.
This company was expanding, and there were sufficient funds and advanced technologies. The brand was also established. He felt that this was an opportunity for him to shine. After the award ceremony was aired at CCTV, he could foresee Tian Peng Pig farm’s rapid growth this coming year.
But before he could rejoice, imitations of his company’s brand had appeared all over China. It was easier to settle this issue in the Northeast provinces. But those further in the south were not easy to control.
If this was in the US, it could be solved quickly. He could just sue these people for damages. But this is China. He had hired a few top lawyers to send letters to these illegal pork sellers and suppliers. However, all these people ignored him!
Zhang Ming did not expect that the local government was also involved in these. The local governments also had a share of the profits from the fake Tian Peng Pork.
Huh? You are only a private company. Do you really think you will win against the government?
We are the ones in control here! We can do whatever we want! Furthermore, Tian Peng Pig farm could not meet the market demand. What’s wrong with us selling Tian Peng Pork? Did we sell these pork to the northeast regions? There were so many people selling. You can go and look for them. If they stop selling, we will stop too!
Zhang Ming knew that if he did not handle this problem well, he might not be replaced. But it would be impossible for him to renew his contract after 3 years. Needless to say, there will be no company shares reward.
These people were hindering Zhang Ming’s career. Zhang Ming was furious.
Zhang Ming immediately contacts all the big pig farms in China and used Tian Peng brand to exchange for some shares in those farms. He then authorized these farms to use Tian Peng brand to sell their pork.
Zhang Ming was laughing in his heart. You are protected by the local government? Then I will let you fight among yourselves. I shall see these governments will protect who. Those small suppliers and sellers or those large-scale farms?
Although this would lower the value of Tian Peng Brand, it would allow Tian Peng Pork to be sold all over China. It was only a matter of time when Tian Peng Pig Farm become China’s number one pork supplier.
Zhang Ming did not only do this. He also buys over two near bankruptcy animals’ feed factories in the southern provinces. He wanted to enter the southern market with Tai Hua brand of animal feeds. Since those large-scale pig farms were working with him, he was not worried that these factories would make losses!
The pork war had started,
