Feng Yu made a few phone calls to the companies he was familiar with. He told them about this award. He also told Lehaha about this, even though Lehaha was manufacturing health supplement products. Health supplements were also contributing to the nation. Children are the future of the nation. This was a company that he had a stake in. How can he not present this company an award? This can be called Children Contribution award.
Wu Zhigang had also contacted the dealers of every province. In their region, there were many companies with outstanding products. However, these companies were still unknown.
Feng Yu asked Wu Zhigang to ask the dealers to check with those companies if they were interested in taking part in this award ceremony organized by the planning committee.
The dealers were shocked. This was a national level award ceremony, and these companies were invited?
Invite? Of course not. This was only informing them that there was this award. If these companies wanted to participate, they have to find their own ways. The organizers were the planning committee, and the details were not announced yet. This was to let those companies know about it.
Wu Zhigang was puzzled. Manager Feng had said to invite more people to take part, and now, he does not want to tell those companies the details?
Feng Yu patted Wu Zhigang’s back: “If we just invite them, they might not attend. But if they are aware of this award and it is organized by the Planning committee, they will find ways to take part in this awards ceremony. We do not even need to invite them. you can go and figure out yourself why they will react this way.”
Feng Yu had already invited some big companies and enterprises. He does not need so many companies. He wanted these companies to compete among themselves and create awareness for this award.
Wu Zhigang nodded and went to the side and think about the reasons why. Feng Yu like Wu Zhigang willingness to learn and analyze his instructions. He had left Tai Hua Trading with Wu Zhigang to manage for him. He had managed Tai Hua Trading very well in his absence.
Wu Zhigang can be considered groomed by Feng Yu. In the future, he will be one of the higher management of the enterprises owned by Feng Yu. However, it will still depend on Wu Zhigang performance.
Just inviting those people for a prize presentation would be boring. A bigger conference would be sufficient.
Feng Yu still wanted to see if there were any future successful businessmen among the participants. Even if there aren’t any future successful businessmen present, he could also get to know these people. Maybe there might be some profit opportunities.
……
“Huh? Manager Feng, you want to organize a gala dinner? You still want to invite celebrities?”
Wu Zhigang had seen the Motor Factory organizing these types of dinners before. He was considered a worker for the Motor Factory in the past and had attended these dinners previously. But most of the performances during the dinner were done by the workers of the factory. Once in a while, they would invite a dance troupe to perform. Now Manager Feng still want to invite celebrities to perform?
The celebrities at this time charge a lot. A performance would cost from a few thousand to tens of thousands RMB! Manager Feng still wanted all the performances to be performed by celebrities and singer. This would cost a lot.
“That’s right. Our ceremony will be like a gala dinner. One performance for every category. This would be the minimum! Just invite all those popular celebrities, like Zhi Simao, Baldy Chen, Liu Daqing, etc.”
“Manager Feng, if you want to make it into a gala dinner, then you need a big venue. Where can we find such a venue?”
“CCTV. The annual spring festival gala dinner’s venue is big enough!” Feng Yu waved his hand. The venue at CCTV now was not as big as the future years. But it could still house at least 1000 people. The companies he invited can also bring some of their workers to attend. This way, there would be enough audiences at the stands.
At the front, there can be tables and the representatives of the companies will be seated there. They would be able to show their faces and could quickly go up the stage to collect their award. They would also be able to interact with each other.
Feng Yu was getting excited as he imagined. The host of this ceremony can be from CCTV. Jiang Shen, Zhao Zhongxiang, Ni Ping, etc. They have the experience of hosting such events. That’s right. We can also work with CCTV to get some of their celebrities to perform. If CCTV were to have a live broadcast or even a delayed broadcast, it would be a win-win situation for both.
CCTV would have a successful gala dinner, and audiences love gala dinners. The most important thing was that CCTV does not need to spend a single cent. Feng Yu would be sponsoring everything.
It was until 1998, CCTV has the New Year Eve gala dinner. Now, were no special programs on TV for New Year Eve.
This award presentation ceremony can be made like a gala dinner and would be shown to everyone in China. CCTV should not reject his idea. No matter what, Feng Yu must make CCTV agree to this!
“Manager Feng, you want to host this ceremony at CCTV?” Wu Zhigang thought that he was hallucinating and had misheard. Has Manager Feng gone mad?
We are just trying to give ourselves an award, and we are going to host this ceremony at CCTV? CCTV is the national TV station!
“You must think big and then work hard towards your goal. This way, you can be successful. Now, what we need to do is to contact all those celebrities to perform for us. If we are hosting at CCTV, then we might not need to spend too much! ‘Nothing is impossible, Just Do It!’”
Feng Yu spurt out some English words which Wu Zhigang does not understand.
“Manager Feng…… What’s your budget for this event?”
“How much do you think is enough?” Feng Yu asked him back.
“If we are not paying for their travel expenses and lodging, and those celebrities lowered their fees, we should need about 1 million RMB. We need to spend a lot to set up the stage.” Wu Zhigang felt that this was a waste of money. 1 million RMB was equivalent to a few commercials. Commercials can still boast their sales.
Wu Zhigang had thought that this would be a small event and would not cost much. However, Feng Yu wanted a gala dinner for this ceremony and still want to make it so grand!
“1 million RMB? It is not efficient. Just sponsoring this ceremony will cost more than 5 million RMB. This ceremony must be grander than the Lunar New Eve’s Spring Festive Gala! You still need to spend some money on publicity. That would cost at least a few million more. The budget would be set at 10 million RMB now. If it is not enough, let me know.”
Feng Yu stared at Wu Zhigang. This Wu Zhigang was too stingy. What can you do with 1 million?
In the future years, those gala programs need at least a few hundred million. Those provincial TV stations were still making money. Countless companies wanted to sponsor these programs. The ratings for these gala programs and the repeat telecast were the highest. The audience can also view it over the internet. This was the chance to let those companies showcase they brands.
Now, other than the Lunar New Year Eve’s Spring Festival Gala night, CCTV does not have any other similar programs. Feng Yu was sure that his award ceremony gala dinner will be a success and it will even be broadcast several times. If he were able to do product placement in this ceremony, it would be like advertising several times. The effects of this product placement would be better than TV commercials!
10 million RMB? Not enough let him know?
Wu Zhigang felt his legs go soft. How grand does Manager Feng want this ceremony to be? Even the Spring Festival Gala night also does not cost so much.
Looking at Feng Yu’s sparkling eyes, Wu Zhigang felt that Feng Yu was possessed. Even if you have the money, you should not be spending this way……
